Apple profiles BBVA in case study on how to use its devices in business

  Apple has chosen BBVA as an example of how to use its devices in business. The BBVA iPad in Business profile on Apple’s corporate website joins profiles on other prestigious global companies such as Benetton, General Electric, Hyatt Hotels and Standard Chartered Bank. BBVA’s 2,200 executives around the world are already using Apple’s flagship iPhone and iPad mobile devices. For years now BBVA has been implementing cutting-edge technology in a bid to increase customer proximity and make the customer interface as user-friendly as possible. Last year it developed a native iOS (Apple’s operating system) applications platform which includes customer service apps, such as Mi Banca Privada, other apps designed to speed up internal processes and functions and others, such as the Liga BBVA soccer app, which ranks as one of most downloaded apps from the Spanish-language version of the Apple Store. The rollout of technology solutions of this caliber allows BBVA’s professionals to stay up-to-date and connected in a fully mobile environment. This platform complements other initiatives such as the recent migration to Google Apps. Apple revolutionized the world of music with its iPod, turning the music business model on its head with iTunes; its iPhone was a trailblazer in the smart phone segment; and it spearheaded the mass adoption of tablets with the introduction of the iPad.  See video Contact: Corporate CommunicationsTel. (+34) 91 537 95 58comunicacion.corporativa@grupobbva.com For more information on BBVA, click here: http://prensa.bbva.com/ About BBVA BBVA is a customer-centre global financial services group founded in 1857. The Group has a solid leadership position in Spain, it is the largest financial institution in Mexico and it has leading franchises in South America and the Sunbelt Region of the United States. Its diversified business is biased to high-growth markets and it relies on technology as a key sustainable competitive advantage. BBVA ranks among the leading Euro zone banks in terms of ROE and efficiency. Corporate responsibility is inherent to its business model, promotes inclusiveness and supports research and culture. BBVA operates with utmost integrity, long-term vision and best practices, and is included in the main sustainability indexes.

Weiter zum vollständigen Artikel bei "Banco Bilbao"