Arbitron and Philadelphia Phillies Sign Multi-Year Agreement for Portable People Meter(TM) Radio Rating Services
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Arbitron Inc. (NYSE:ARB) today announced that the Philadelphia Phillies,
the Philadelphia Major League Baseball (MLB) team has signed a
multi-year contract for Portable People Meter (PPM) custom radio ratings
services.
Using the existing PPM panel installed in Philadelphia for syndicated
radio ratings, Arbitron will generate custom reports of pre-, post-,
in-game and total broadcast listening estimates for the Phillies 2007,
2008 and 2009 baseball seasons. The survey will include a report of
exclusive game broadcast average-quarter-hour and cumulative (Cume)
audience estimates to Phillies broadcasts on WPHT-AM, the flagship
station of the Phillies Radio Network.
"Baseball has always had a magical relationship with radio, and teams
use radio each season as a way to stay connected to their fan base and
generate revenue," said Rob MacPherson, Director of Corporate
Partnerships, Philadelphia Phillies. "We at the Phillies embrace the
opportunity to bring our game to our fans on the radio each year. As a
trusted and reliable source of radio audience measurement, Arbitron has
always understood the unique and special relationship between the game
of baseball and the radio medium. With the advent of the Portable People
Meter, teams are now able to quantify their loyal audiences like never
before, enabling us to better understand our fans and better serve our
advertisers.”
The Philadelphia Phillies will broadcast all 162 regular season games
during the 2008 baseball season on the Big Talker 1210 WPHT-AM. In
addition, WPHT-AM will air 15 Spring Training games and all Phillies
post-season games for which the Phillies might qualify.
About Arbitron
Arbitron Inc. (NYSE:ARB) is a media and marketing research firm serving
radio broadcasters, cable companies, advertisers, advertising agencies
and outdoor advertising companies. Arbitron's core businesses are
measuring network and local market radio audiences across the United
States; surveying the retail, media and product patterns of local market
consumers; and providing application software used for analyzing media
audience and marketing information data. The Company has developed the
Portable People Meter, a new technology for media and marketing research.
Arbitron's marketing and business units are supported by its research
and technology organization, located in Columbia, Maryland. Arbitron has
approximately 2,100 employees; its executive offices are located in New
York City.
Through its Scarborough Research joint venture with The Nielsen Company,
Arbitron also provides media and marketing research services to the
broadcast television, newspaper and online industries.
Portable People MeterTM and PPMTM
are marks of Arbitron Inc.
