Capcom and Fox Mobile Entertainment’s portable
powerhouse, ARE YOU SMARTER THAN A 5th
GRADER?™, made the mobile industry
stand-up and take notice in October when the title debuted as a
top-ten-seller on several major U.S. carriers including Verizon
Wireless, AT&T, T-Mobile and Sprint. Most notably ARE YOU SMARTER
THAN A 5th GRADER?™
climbed to the number two slot on Verizon Wireless displacing several
perennial best-sellers that have dominated the top of the mobile games’
sales charts for years. ARE YOU SMARTER THAN A 5th
GRADER?™ airs Thursdays (8:00-9:00 PM
ET/PT) on FOX.
"I’m very proud of
the way we were able to quickly bring a high quality top-seller to
market. With our internal development assets, Capcom Interactive is able
to maintain a highly-maneuverable organization that can respond quickly
to licensing and partnership opportunities as they arise,” said
Midori Yuasa, President, Capcom Interactive, Inc. "While
the industry as a whole seems to have plateaued, it’s
clear that a strong brand and excellent execution can still generate
good returns in the mobile marketplace.”
The amazing performance of ARE YOU SMARTER THAN A 5th
GRADER?™ is the latest in a series of
successes for Capcom Interactive, which has seen its sales grow by an
astounding 62% over the same year-ago quarter.
"Capcom has done an excellent job of
translating the ARE YOU SMARTER THAN A 5th
GRADER?™ experience to the mobile
platform,” said Mitch Feinman, Fox Mobile
Entertainment Senior Vice President. "Clearly
fans of the franchise recognize this and have made 5th
Grader one of the top games on mobile.” ARE YOU SMARTER THAN A 5th
GRADER?™ mobile incorporates all the
charm, humor and deceptively difficult questions of the wildly popular
FOX game show from Mark Burnett Productions in a portable format
optimized for the mobile experience. As in the show, the ARE YOU
SMARTER THAN A 5th GRADER?™
mobile game asks a series of questions ranging from subjects like U.S.
history, math and social studies. If a player performs well they can
work their way to the $1 million question(a); however if they falter they’re
forced to utter the unenviable phrase, "I am not
smarter than a 5th grader.” To aid the player
in their pursuit, simulated students provide "peek,” "copy” and "save”
assistance just as they do on the show. Additionally, sound effects from
the series complete the experience.
About ARE YOU SMARTER THAN A 5th
GRADER?™
Acclaimed comedian Jeff Foxworthy is at the head of the class as host of
this FOX hit game show, which measures adults’
lack of knowledge – as revealed by how much
they’ve forgotten since grammar school. This
fall, the show enrolled a new class of 5th
graders chosen from a nationwide search. On the show, adult contestants
find themselves revisiting their youth in a classroom setting, tackling
subjects they’ve already been taught - from
art to geography and math to social studies. When test questions derived
from actual textbooks used in the 1st through 5th grades prove to be too
challenging, contestants are not alone; there is a way to "cheat”
in this classroom. Adults can get some elementary help by "peeking”
or "copying” off
of or being "saved”
by their actual 5th graders to help them graduate toward the top prize
of $1 million.
About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company in
content for both primetime television and the Internet. MBP
revolutionized television with hits such as Eco-Challenge, Survivor,
The Apprentice, The Contender, Rock Star: INXS, Rock
Star: Supernova and On the Lot. MBP also partnered with AOL
on the highly successful adventure
Gold Rush, the first-ever
unscripted project to be produced exclusively for the Internet. Mark
Burnett was listed as the #1 Most Valuable Player by TV Guide and was
named one of the Top 100 most influential people in the world today by
Time Magazine. Are You Smarter Than A 5th Grader?
and all related logos and slogans are trademarks of JMBP, Inc. ©
2007 JMBP, Inc. All rights reserved.
About Fox Mobile Entertainment
Fox Mobile Entertainment (FME) is a leading mobile content provider for
wireless carriers and consumers, providing mobile content in all
forms from top FOX TV shows such as 24, Prison Break, and Are You Smarter Than A 5th Grader?,
and from such recent films as Live Free Or Die
Hard and The Simpsons Movie. An industry pioneer, FME created American
Idol’s text-message voting system and the
now-pervasive term Mobisodes™ Series,
defining short episodic programming designed exclusively for mobile
phones. Additionally, the Company runs mobile video channels
on all major US carriers.
Fox Mobile Entertainment, along with the Jamster/Jamba companies –
a joint venture of News Corporation (NYSE:NWS) (NYSE:NWS.A) and
VeriSign, Inc. (NASDAQ:VRSN), headquartered in Beverly Hills, Calif.,
and Berlin, Germany – make up the industry’s
largest vertically integrated mobile entertainment company.
About Capcom
Capcom is a leading worldwide developer, publisher and distributor of
interactive entertainment. Founded in 1983, the company has created
world-renowned franchises including Resident Evil®,
Street Fighter®,
Mega Man®, Breath of
Fire®, Devil May Cry®
and the Onimusha®
series. Headquartered in Osaka, Japan, the company maintains operations
in the U.S., United Kingdom, Germany, Tokyo and Hong Kong. More
information about Capcom and its products can be found on the company’s
web site at www.capcom.com.
Since its establishment in November of 2005, Capcom Interactive, Inc.
has published several mobile games based on Capcom’s
celebrated intellectual property, including 1942, Ghost n’
Goblins, Mega Man and Resident Evil®:
The Missions, to commercial and critical acclaim. For additional
information on the company and its offerings, please visit www.capcommobile.com.
Capcom, Mega Man, Resident Evil, Onimusha, Devil May Cry and Breath of
Fire are either registered trademarks or trademarks of Capcom Co., Ltd.,
in the U.S. or other countries. Street Fighter is a registered trademark
of Capcom U.S.A., Inc.
(a) Monetary amounts in the ARE YOU SMARTER THAN A 5th
GRADER?™ mobile game are for play purposes
only and don’t represent actual
Dollar values.
