Ashworth Announces Release of 'The Ashworth(R) Perfect Foursome'; Golf Trade to Get First Look at Exclusive Product Offering in August 2006

Ashworth, Inc. (NASDAQ:ASHW), a leading designer ofgolf-inspired lifestyle sportswear, today announced an exciting 5-foldprogram of four Ashworth product releases for Spring 2007. TheAshworth(R) Perfect Foursome will be presented to the golf industryincluding leading PGA golf professionals throughout the U.S., withfirst product deliveries arriving in stores by December 2006.

The program will be announced to accounts through a customAshworth mailer providing all product information and a call toaction. In addition, Ashworth is running special 4-page inserts in PGAMagazine in August and September 2006 to announce the program to thetrade. To help drive sell-through in Spring 2007, Ashworth will berunning a series of consumer ads in February through May 2007.

Product seeding and wear testing are critical to the success ofany new product. In order for accounts to personally experience thecommitment Ashworth has made in providing the finest qualitygolf-inspired sportswear on the market today, many of Ashworth's topaccounts will receive a complimentary NANO-TEX(TM) Doeskin Windshirt,giving them an opportunity to experience the newest windshirt in theindustry that is exclusive to Ashworth.

Many of Ashworth's long-term accounts will remember the original3028 shirt making its original debut over 15 years ago. This 100%cotton golf shirt became the golfer's 'tried and true' choice for manyyears and is known for its comfort and durability. As a part of theAshworth(R) Perfect Foursome seeding program, all Ashworth salesrepresentatives will be personally introducing the new 3028 toaccounts with a complimentary shirt.

Each account that participates in The Ashworth(R) Perfect Foursomewill also have the opportunity to win a round of golf with a foursomeof its choice at their home course with one of the Ashworth PGA Tourplayers.

In 2007 Ashworth celebrates its 20th anniversary as one of thegolf industry's worldwide leaders in authentic golf wear. "Ashworthhas been very instrumental in changing the way players approach theirapparel choices on and off the course. Over the past 20 years,Ashworth has been able to identify several key styles that have stoodthe test of time in their ability to stay 'fashion relevant' and driveperformance in today's highly competitive market. The Ashworth(R)Perfect Foursome includes 4 key styles that best represent the breadthof the Ashworth line and have been 'performance enhanced' to make themunique in today's market. In addition, careful attention has beengiven to each style in retaining the appeal of what made themsuccessful over the course of the past 20 years," commented Gary Sims,EVP Sales & Marketing.
Ashworth is proud to present The Ashworth(R) Perfect Foursome:

The New 2881M EZ TECH(R)
'100% Cotton With Maximum Performance'

Ashworth's EZ TECH(R) performance is unique in its application to 100%
cotton. The new 2881M now offers moisture wicking while retaining all
the same performance characteristics as the original: resists
shrinkage, resists wrinkling, resists pilling, resists color fading
and is easy care and breathable.

The New 5593N -- NANO-TEX(TM) Doeskin Windshirt
'Introducing The Perfect Performance Windshirt'

The next generation of this original Ashworth classic utilizes an
exclusive technology (Ashworth retains exclusivity in the golf apparel
category) that transforms the molecular structures of fibers to create
fabrics that offer improved stain resistance, water repellency and
moisture wicking while keeping a soft and luxurious hand making it
very quiet. This process is unique from other processes, as it will
retain its performance properties over the life of the garment; it
will not wash out.

The New 3028 Classic Golf Knit

Remaining true to the original vision, this shirt remains 100% cotton,
upgraded to a soft fine-gauge pique and enhanced in its ability to
breathe in hot, humid conditions.

The New AWS(R) 0243 Ottoman Knit Shirt
'The Perfect Ultra-Light Knit Shirt'

The base layer in Ashworth's unique AWS(R) 3-layer performance system,
this ultra-light knit specializes in body moisture management as it
keeps the skin dry and comfortable.

Randall L. Herrel, Chairman and CEO of Ashworth, Inc., commented,"Ashworth has consistently been on top of the leader board with regardto having a good, solid Authentics classification business. Our brandhas consistently outperformed the competition in providing theindustry with the finest foundational product that drives the majorityof the apparel business year in and year out. This special collectionrepresents 4 items expected to become 'best in class' in 2007 andbeyond."

Ashworth, Inc. is a designer of men's and women's golf-inspiredlifestyle sportswear distributed domestically and internationally ingolf pro shops, resorts, upscale department and specialty stores andto corporate customers. Ashworth products include three main brandextensions. Ashworth Collection(TM) is a range of upscale sportsweardesigned to be worn on and off course. Ashworth Authentics(TM)showcases popular items from the Ashworth line. Ashworth WeatherSystems(R) and AWS(TM) utilizes technology to create a balance betweenfashion and function in a variety of climatic conditions. CallawayGolf is a trademark of Callaway Golf Company. Ashworth, Inc., 2765Loker Avenue West, Carlsbad, CA 92008 is an Official Licensee ofCallaway Golf Company.

In July 2004, Ashworth, Inc. acquired Gekko Brands, LLC ("Gekko"),a leading designer, producer and distributor of headwear and apparelunder The Game(R) and Kudzu(R) brands. This strategic acquisitionprovides opportunity for additional growth in new three, qualitychannels of distribution for the Ashworth(R) and Callaway Golf apparelbrands as well as further growth from The Game and Kudzu brands' salesinto the Company's three traditional distribution channels. The Gamebrand products are marketed primarily under licenses to over 1,000colleges and universities, as well as to the PGA TOUR, resorts,entertainment complexes and sporting goods dealers that serve the highschool and college markets. The Game brand is one of the leadingheadwear brands in the College/Bookstore distribution channel. TheKudzu brand products are sold into the NASCAR/racing markets andthrough outdoor sports distribution channels, including fishing andhunting.

To learn more, please visit our Web site at www.ashworthinc.com.

This press release contains forward-looking statements related tothe Company's market position, finances, operating results, marketingand business plans and strategies within the meaning of Section 27A ofthe Securities Act and Section 21E of the Securities Exchange Act of1934, as amended. Readers are cautioned not to place undue reliance onthese forward-looking statements, which speak only as of the datehereof. The Company undertakes no obligation to update anyforward-looking statements, whether as a result of new information,changed circumstances or unanticipated events unless required by law.These statements involve risks and uncertainties that could causeactual results to differ materially from those projected. These risksinclude the identification and evaluation of strategic alternatives,timely development and acceptance of new products, as well asstrategic alliances, the integration of the Company's acquisition ofGekko Brands LLC, the impact of competitive products and pricing, thesuccess of the Callaway Golf apparel product line, the preliminarynature of bookings information, the ongoing risk of excess or obsoleteinventory, the potential inadequacy of booked reserves, the successfuloperation of the new distribution facility in Oceanside, CA, and otherrisks described in Ashworth, Inc.'s SEC reports, including the annualreport on Form 10-K for the year ended October 31, 2005, quarterlyreports on Form 10-Q filed thereafter and amendments to any of theforegoing reports, including the Form 10-K/A for the year endedOctober 31, 2005.