Bank Of America Has Agencies Fight For $2 Billion Global Media Review—Here's Today's Ad Brief

Bank of America is briefing finalists BBDO, Hill Holiday, Digitas, The Richards Group, and a team from WPP for their $2 billion global creative review.Publicis' 2011 revenue grew to $7.7 billion, a 7.3 percent increase. They had a record $795 million profit.It turns out that it's incredibly hard to find brand pages on Facebook.The One Million Moms' homophobic campaign against Ellen DeGeneres as JC Penney's new spokesperson has created a massive outcry of support for the retailer.Hallmark might begin creating prime-time, scripted television, a genre that ad buyers prefer to support.Accounting company Ernst & Young is approaching media agencies to pitch for their global media review.It's official—Matt Bonin is leaving TBWA\Chiat\Day LA for Ogilvy in New York. Former DraftFCB management supervisor Courtney Mortimer is joining Smith Brothers Agency as the account director of their San Francisco office.Please follow Advertising on Twitter and Facebook.Join the conversation about this story »See Also:How Groupon Is Trying, And Failing, To Work With Ad AgenciesRepublicans Are Flipping Out Over Clint Eastwood's Chrysler Super Bowl SpotThese Vandalized Mad Men Ads Are Absolutely Wonderful

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