Business Objects (NASDAQ:BOBJ) (Euronext Paris ISIN code: FR0004026250 -
BOB), the world’s leading provider of business
intelligence (BI) solutions, today announced the launch of
BusinessObjects Edge Premium, the final edition to the now completed
BusinessObjects Edge Series mid-market product line. Since the
introduction of Business Objects’ mid-market
line (formerly Business Objects Crystal Decisions) in February 2007,
hundreds of customers have deployed these flexible, diverse, and
affordable solutions tailored specifically to the needs of growing
companies. By boosting the current BI capabilities and adding
performance management functionality, BusinessObjects Edge Premium
offers small and medium sized businesses the ability to proactively
manage their business performance.
"Mid-size companies are just as dependent as
large enterprises on having the right information to make effective
business decisions,” said Todd Rowe, vice
president and general manager, worldwide mid-market business at Business
Objects. "With the introduction of
BusinessObjects Edge Premium, we now offer end-to-end complete and
proven BI solutions for mid-size companies. BusinessObjects Edge Premium
illustrates our continuous commitment to this market segment and
solidifies our leadership in offering the same level of business
intelligence and performance management capabilities to all of our
customers regardless of company size.” A Complete and Proven Business Intelligence Platform for the Growing
Business
Mid-size organizations must continually evaluate business needs as they
grow and evolve their capabilities and customer base. To better
understand how to execute and advance strategically, access to
intelligent data is critical. BusinessObjects Edge Premium delivers
added functionality in scorecards, metrics measuring and alerts, and
combines flexible ad hoc reporting, analysis, and dashboards with
insightful performance management - providing
a single, actionable version of the truth that improves efficiencies and
performance while yielding a substantial competitive advantage. With
Edge Premium, mid-market companies can assign accountability, cascade
goals across the organization, and map strategies to include
cause-and-effect contingencies for a more balanced view, leading to
better group decisions and enhanced proactive performance management.
In conjunction with the introduction of BusinessObjects Edge Premium,
and to reflect the company’s continuous
commitment to providing customers a competitive edge, Business Objects
has changed the name of its Crystal Decisions product line to
BusinessObjects Edge Series. BusinessObjects Edge Premium completes the
BusinessObjects Edge Series, which includes BusinessObjects Edge
Standard and BusinessObjects Edge Professional.
"Business Objects has built a complete series
of mid-market business intelligence offerings from the ground up,”
said Craig Schiff, president and CEO at BPM Partners. "Companies
will appreciate the ability to choose a right-sized solution that
enables them to easily gain additional functionality as their needs grow
and change.” Growing Customer Momentum in the Mid-market
Since introducing its mid-market BI series earlier in the year, Business
Objects continues to see increasing momentum in its base of mid-size
companies. Following are just a few examples of customers gaining
success with BusinessObjects Edge offerings.
Star Trac, a manufacturer of quality fitness equipment, selected the
BusinessObjects Edge product line to help it gain insight to improve
order fulfillment and customer satisfaction; to improve profitability
management; and to deliver better operational reporting. "It
is critical for growing companies to have a ‘pay
as you go’ model to reduce the up-front
investment and reduce the risk deploying a BI solution,”
said Jeff Kuckenbaker, senior director of IT at Star Trac. "BusinessObjects
Edge offers us a cost-effective way to extend business intelligence to
users throughout our organization so we can more easily achieve our
business goals.”
California-based Sole Technology is an action sports footwear and
apparel company with a presence in more than 70 countries. Rapid growth
in the past three years drove a need for better reporting and inventory
control. "We were struggling at getting data
into the hands of people who needed it, when they needed it, so we could
make better business decisions,” said George
Bock, Sole Technology’s senior director of
IT. "BusinessObjects Edge gave us access to
tool sets and technologies that were previously out of our range. The
solution has been ideal for supporting our business as we continue to
grow.”
Anna’s Linens is yet another company
transforming its business with BusinessObjects Edge. "A
key driver for deciding on BusinessObjects Edge was its dashboard
capabilities,” said Scott Gladstone, chief
operating officer for Anna’s Linens. "We
needed to develop standard, global KPI’s that
our store operations, finance team, and executives could use to measure
business performance based on one version of the truth. The dashboard
capability of BusinessObjects Edge will provide KPI visualization and
interactive analysis for our executives while underscoring IT’s
ability to deliver tools to support strategic business initiatives.” Availability and Pricing
BusinessObjects Edge Premium is generally available from Business
Objects and its channel partners in twelve languages: English, French,
Spanish, German, Italian, Portuguese, Dutch, Swedish, Japanese, Korean,
Traditional Chinese, and Simplified Chinese. To protect customers’
initial investment, Business Objects Edge Professional customers who
upgrade to Edge Premium need only pay the difference between their
initial purchase and Edge Premium list price.
For additional information on Business Objects solutions for the
mid-market, please visit: www.businessobjects.com/grow.
About Business Objects
Business Objects has been a pioneer in business intelligence (BI) since
the dawn of the category. Today, as the world’s
leading BI software company, Business Objects transforms the way the
world works through intelligent information. The company helps
illuminate understanding and decision-making at more than 44,000
organizations around the globe. Through a combination of innovative
technology, global consulting and education services, and the industry’s
strongest and most diverse partner network, Business Objects enables
companies of all sizes to make transformative business decisions based
on intelligent, accurate, and timely information.
Business Objects has dual headquarters in San Jose, Calif., and Paris,
France. The company’s stock is traded on both
the
Nasdaq (BOBJ) and Euronext Paris (ISIN: FR0004026250 - BOB) stock
exchanges. More information about Business Objects can be found at www.businessobjects.com.
The Business Objects logo and BusinessObjects are trademarks or
registered trademarks of Business Objects in the United States and/or
other countries. All other names mentioned herein may be trademarks of
their respective owners.
