CORRECTING and REPLACING Dell Continues to Lead the Way in Personalizing Technology and Purchase Experience

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DELL CONTINUES TO LEAD THE WAY IN PERSONALIZING TECHNOLOGY AND PURCHASE EXPERIENCE

• Stunning Design Studio Artwork for Inspiron 15 -- Dell’s Most Popular Consumer Laptop
• ‘FastTrack’ Systems Ship Out Next Business-Day on Most-Popular Dell Consumer and Business Systems

When it comes to personalizing a laptop or desktop or getting one as soon as possible, Dell is providing choice and making it the best of both worlds for shoppers. Today, Dell is extending its eye-catching Design Studio customization options to the Inspiron 15, the company’s most popular consumer laptop, and is announcing FastTrack¹, a program that ships select popular pre-configured systems for consumers and small and medium businesses (SMB) out from factories the next business day.

Design Studio is an interactive gallery of original contemporary artwork commissioned exclusively for Dell.com that lets people turn their laptops into works of art. The easy-to-use Design Studio, introduced in December for Dell Studio laptops, has grown in popularity. With Design Studio online shoppers can click through a gallery of portraits and select a design, change viewing angles, zoom in on details and read a short bio that explains the artist’s work.

Design Studio offers more than 200 creative and colorful personalization options from artists including: Tristan Eaton, Mike Ming, Derek Welch, Deanne Cheuk, Maya Hayuk, Jason Holley, TWEEQIM, Thailand native Korakrit Arunanondchai, Filth (the nom de guerre of designer and artist Lucas Irwin), painter Robert Hargrave, Peter Stevens, Keith Warner and OBVLN. People can also choose design options from (PRODUCT) RED, which contributes money to The Global Fund to help fight AIDS in Africa.

If quick delivery is preferred, Dell’s new FastTrack option offers optional next business-day shipment of some of Dell’s most popular configurations. By tracking customers’ orders directly, Dell is able to identify which laptops are most often requested and have these systems available for quick delivery. Specific configurations are continuously updated to reflect demand trends and currently they include the $299 Dell Inspiron Mini 10v with:

• Intel® Atom™ Processor N270
• 1GB DDR2 SDRAM²
• 120GB³ Hard Drive

"With Dell Design Studio, or quick shipment of some of our best-selling configurations, we’re giving shoppers the best of both worlds,” said Dave Marmonti, vice president of Dell’s Global Consumer business. "People can have our most popular systems shipped quickly, or they can design their own ultimate, personalized system with Design Studio. Either way, they get what they want.”

FastTrack For Business

The FastTrack for Business option for U.S.-based small and medium business customers and partners offers delivery in about 2 business days of ordering on select, pre-configured business-class Dell Latitude laptops. Customers who prefer custom-configured Latitude models can continue to order from Dell’s full, build-to-order offering of computer systems.

Small and medium business customers can choose from four Latitude laptop models in seven different configurations, through the FastTrack for Business option. The Latitude family offers laptops designed for organizations with growing or established networks, is available in select colors and with backlit keyboards and docking capabilities. FastTrack configurations feature 13-inch, 14-inch and 15-inch models with the most popular upgrades.

"The new FastTrack for Business program is all about responding to customer requirements and giving them options in how they choose to buy and use Dell technology,” said Erik Dithmer, vice president and general manager of small and medium business, Dell Americas. "The majority of customers will continue to fully configure their Latitude laptops, but we now have an option for those who need mobile solutions quickly for a new employee, before a business trip or when they need a replacement unit fast.”

Links

Dell.com

Dell’s Flickr page

Direct2Dell

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they need and value. For more information, visit www.dell.com.

Dell, Inspiron and Latitude are registered trademarks of Dell, Inc.

Dell disclaims any proprietary interest in the marks and names of others.

¹Pricing for Consumer Systems: Offers subject to change, not combinable with all other offers. Taxes, shipping, handling and other fees apply. U.S. Dell Home and Home Office new purchases only. Dell reserves the right to cancel orders arising from pricing or other errors.

Pricing for Business Systems: Offers subject to change, not combinable with all other offers. Taxes, shipping, handling and other fees apply. U.S. Dell Small Business new purchases only. LIMIT 5 DISCOUNTED OR PROMOTIONAL ITEMS PER CUSTOMER. Dell reserves right to cancel orders arising from pricing or other errors.

²System Memory: Significant system memory may be used to support graphics, depending on system memory size and other factors.

³Hard Drive: GB means 1 billion bytes and TB equals 1 trillion bytes; actual capacity varies with preloaded material and operating environment and will be less.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6003592&lang=en