Headline now reads: MySpace Collaborates with Intel, Yahoo, and Toshiba
to Bring Social Experience to TV (instead of MySpace Partners with...).
The corrected release reads:
MySpace Collaborates with Intel, Yahoo, and Toshiba to Bring Social
Experience to TV
Widget Channel Allows MySpace Community to Engage with Their Network
of Friends Directly from Their TV
MySpace,
the world’s premiere social network, today announced the launch of a
MySpace Widget developed for TV, and powered by MySpaceID. The rich
internet application is designed on the new TV application framework
called the Widget Channel, co-developed by Intel and Yahoo!, and will be
available on connected Consumer Electronic (CE) devices like the devices
announced by Toshiba today. The MySpace Widget for TV allows users to
interact with their MySpace network directly from their TV and receive
dynamic updates of profile activity, helping to extend their MySpace
experience beyond the browser and making the traditional TV experience
more social. MySpace is the first social network to offer this
functionality for its community and is using MySpaceID to create the TV
Widget.
"We're giving our users an entirely new way to easily enjoy, share and
access MySpace content through the new MySpace experience for TV,” says
Jason Oberfest, MySpace’s vice president of business development and
general manager of MySpaceID. "We believe in our open platform that
delivers interactive, social applications, and by empowering our users
to access their MySpace network while also enjoying TV, we continue to
provide new and unique ways keep them engaged and connected.”
With the MySpace Widget for TV, users will receive instant updates of
profile activity directly to their TV screen, without having to refresh
a browser or access a separate device. The new Widget will allow users
to:
-
Receive Friend Updates
-
Read and respond to Messages
-
Receive Friend Request notifications
-
See friends’ Status and Mood updates
-
Publish personal Status and Mood updates
-
Browse photos
-
Browse profiles
"We believe bringing MySpace to the TV will transform the way people
think about social networking and provide a seamless experience for
users to enjoy MySpace while watching TV,” said William O. Leszinske,
Jr., general manager of Intel’s Digital Home Group. "This effort is
aimed at enhancing today’s traditional TV watching with complementary
Widgets that will bring rich Web content to the TV through internet
connected CE devices based on the Intel® Media Processor CE 3100, the
first in a family of purpose-built Systems on a Chip (SoC) designed
specifically for the CE industry.”
"Yahoo! is excited to bring the revolutionary experience of TV Widgets
to millions of loyal MySpace users,” said Patrick Barry, vice president,
Connected TV, Yahoo!. "By combining the key attributes of the Internet,
including openness, community, and personalization with the power of
television, the MySpace Widget for TV users will be able to take new
advantage of a device they are incredibly familiar with—the
television--to access their important MySpace features and information.”
Core functionality of the MySpace Widget for TV:
The MySpace Dock
The Widget Channel offers a dock mode where users can quickly gain
access to the MySpace Widget at the bottom of their TV screens. The
MySpace dock is a place for users to keep updated on notifications, with
links to "My Profile,” "Messages,” "Friend Requests” and "Status
Updates.” Users can open the MySpace sidebar for more information when
updates are received by clicking on an icon.
The MySpace Sidebar
Once a user clicks on an icon in the MySpace dock, the MySpace sidebar
is opened on their TV screen. The MySpace sidebar is an expanded
interface where users can interact with MySpace in a richer environment.
The MySpace sidebar allows users to navigate all functionality of the
widget and is organized in a familiar, friendly way to MySpace users.
The Widget lets users update their status and mood, view friend
requests, read and respond to messages, receive friend updates, and
browse profiles and photos.
This launch signifies the emergence of new markets for MySpaceID, from
television, DVD players to set-top boxes to other internet enabled
devices. As a social content portal, MySpace
is dedicated to giving users new ways to interact with their MySpace
network that fit their lifestyle.
The MySpace Widget for TV, powered by MySpaceID, will be available
within the Widget Channel, via connected Consumer Electronic (CE)
devices running on the Intel® Media Processor CE 3100. The MySpace
widget for TV is available for demo at the Intel booth (Booth #7153) and
the Toshiba booth (Booth #12814) at CES, January 8-11, 2009. The Widget
will be available on internet connected CE devices, coming to market in
2009.
Developers looking for more information on how to use MySpaceID should
visit the MySpace
Developer Site.
About MySpace
MySpace,
a unit of Fox Interactive Media Inc., is the premier lifestyle portal
for connecting with friends, discovering popular culture, and making a
positive impact on the world. MySpace has created a connected global
community by integrating web profiles, blogs, instant messaging, e-mail,
music streaming, music videos, photo galleries, classified listings,
events, groups, college communities, and member forums. MySpace's
international network includes more than 30 localized community sites in
the United States, Brazil, Canada, Latin America, Mexico, Austria,
Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway,
Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New
Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS)
(NYSE:NWS.A)
(ASX:NWS)
(ASX:NWSLV).
Among the top 2000 domains comScore Media Metrix, November
2008.
For more information on comScore Networks, please go to www.comscore.com.