Calvin Klein Underwear to Feature Actress Eva Mendes in Fall 2008 Global Advertising Campaign
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Calvin Klein, Inc., a wholly owned subsidiary of Phillips-Van Heusen
Corporation (NYSE: PVH) and Calvin Klein Underwear, a division of The
Warnaco Group Inc. (Nasdaq: WRNC), today announced that actress Eva
Mendes will be featured in the upcoming Calvin Klein Underwear
advertising campaign.
Beginning this fall, the acclaimed actress will be featured in global
print and outdoor advertising imagery for the brand and the launch of "Seductive
Comfort,” the latest offering from Calvin
Klein Underwear.
"The company has such an incredible creative
legacy,” said Ms. Mendes. "I'm
honored to be associated with such an iconic, world-class brand like
Calvin Klein Underwear.”
Calvin Klein, Inc. and Calvin Klein Fragrances, a division of Coty,
Inc., also recently announced that Ms. Mendes will be featured in a new
Calvin Klein fragrance campaign that also launches in the fall. Further
details on that campaign have not been released.
Ms. Mendes has a long-standing relationship with the house of Calvin
Klein and has been wardrobed by Calvin Klein Collection many times. She
has worked with the line’s award-winning
Creative Director, Francisco Costa, for events such as the CFDA Fashion
Awards, The Whitney Art Party, Fashion Rocks, and last month’s
Independent Spirit Awards, as well as other personal appearances and
premieres.
"We’re very pleased
that Calvin Klein, Inc. will be able to capitalize on the benefits of
having a beautiful and talented actress like Eva Mendes featured in two
campaigns running this fall. She really embodies the essence of the
Calvin Klein brand and we look forward to seeing that carried through in
the creative,” said Tom Murry, President &
COO, Calvin Klein, Inc.
Ms. Mendes is most known for her performances in hit movies like "Training
Day,” "Hitch,” "Ghost Rider,” and
last year’s "We
Own the Night” with Joaquin Phoenix and
former Calvin Klein Underwear model Mark Wahlberg. This fall, Ms. Mendes
will be seen in the much-anticipated re-make of "The
Women” alongside actresses Meg Ryan, Annette
Bening, Debra Messing, Candice Bergen, Carrie Fisher, Bette Midler, and
Jada Pinkett-Smith, among others, and she also recently completed
filming Frank Miller's "The Spirit."
"We are thrilled to have Eva Mendes as the
face of Calvin Klein Underwear and Seductive Comfort, our latest and
exciting product launch,” said Bob Mazzoli,
Chief Creative Officer of Calvin Klein Underwear. "Seductive
Comfort is our new collection of bras which offer the unique combination
of the Calvin Klein aesthetic with a new level of fit, support, and
superior comfort. Eva’s universal appeal will
enable us to communicate this new launch to our worldwide audience.”
Calvin Klein, Inc. is one of the leading fashion design and marketing
studios in the world. It designs and markets women’s
and men’s designer collection apparel and a
range of other products that are manufactured and marketed through an
extensive network of licensing agreements and other arrangements
worldwide. Brands/lifestyles include Calvin Klein Collection, ck Calvin
Klein, Calvin Klein, Calvin Klein Jeans, and Calvin Klein Underwear.
Product lines under the various Calvin Klein brands include apparel,
accessories, shoes, sleepwear, hosiery, socks, swimwear, belts, eyewear,
watches, jewelry, coats, suits, fragrances, and cosmetics, as well as
products for the home.
Phillips-Van Heusen Corporation is one of the world's largest apparel
companies. It owns and markets the Calvin Klein brand worldwide. It is
the world's largest shirt and neckwear company and markets a variety of
goods under its own brands, Van Heusen, Calvin Klein, IZOD, ARROW, Bass
and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene,
Kenneth Cole New York, Kenneth Cole Reaction, unlisted, A Kenneth Cole
Production, BCBG Max Azria, BCBG Attitude, MICHAEL Michael Kors, Sean
John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud,
Tommy Hilfiger, Perry Ellis Portfolio, DKNY and, beginning in Fall 2008,
Timberland.
The Warnaco Group, Inc., headquartered in New York, is a leading apparel
company engaged in the business of designing, sourcing, marketing and
selling intimate apparel, menswear, jeanswear, swimwear, men's and
women's sportswear and accessories under such owned and licensed brands
as Warner's®, Olga®,
Body Nancy Ganz®, and Speedo®,
as well as Chaps® sportswear and denim, and
Calvin Klein® men's and women's underwear, men’s
and women’s bridge apparel and accessories,
men's and women's jeans and jeans accessories, junior women's and
children's jeans and men’s and women's
swimwear.
IMAGE: Eva Mendes dressed in Calvin Klein Collection at The Whitney
Art Party, 2006 © Patrick McMullan