Charter's ''High-Speed for Life'' Internet Auction Draws Over a Half-Million Visitors
Charter Communications, Inc.’s (NASDAQ: CHTR)
innovative marketing campaign is opening new sales channels and driving
heightened awareness of its blazing fast high-speed Internet service.
Charter’s "High-Speed
for Life” Internet auction is aimed at surfers
of social networks, blogs and other online communities. Consumers can
bid on receiving Charter High-Speed® Internet
service, along with wireless home networking, for life.
An independent research firm, comScore, Inc., ranked Charter’s
high-speed Internet speeds to be faster and more reliable than combined
Internet offerings provided by national phone companies in areas where
Charter provides service1.
"The participation and awareness generated by
this auction has far surpassed our expectations and we are astounded by
the enthusiasm it is attracting. Online communication has become an
integral part of our daily lives, and all of our services –
video, high-speed Internet and telephone –
contribute to our brand promise that ‘Charter
Brings Your Home to Life.’ This campaign
offers just that, for life,” said Bob
Quigley, Executive Vice President and Chief Marketing Officer for
Charter. "As a company committed to the
communities we serve, when the auction is over, we will donate the
proceeds to Habitat for Humanity, another organization dedicated to
bringing homes to life.”
Over the past year, Charter has invested over a billion dollars in
capital to serve its customers and to upgrade its networks. Charter is
committed to investing in its communities to make them strong, and
providing value to all its customers by offering high-quality products
and services backed up by superior customer care.
Bidding in Charter’s "High-Speed
for Life” Internet auction ends on March 26,
2008. More information on the auction, including registration and
bidding, can be found at http://connect.charter.com/forlife/.
Habitat for Humanity is an ecumenical Christian ministry that welcomes
to its work all people dedicated to the cause of eliminating poverty
housing. Since its founding in 1976, Habitat has built more than 250,000
houses worldwide, providing simple, decent and affordable shelter for
more than one million people. For more information, visit www.habitat.org.
About Charter Communications
Charter Communications, Inc. is a leading broadband communications
company and the third-largest publicly traded cable operator in the
United States. Charter provides a full range of advanced broadband
services, including advanced Charter Digital Cable®
video entertainment programming, Charter High-Speed®
Internet access, and Charter Telephone®.
Charter Business™ similarly provides
scalable, tailored, and cost-effective broadband communications
solutions to business organizations, such as business-to-business
Internet access, data networking, video and music entertainment
services, and business telephone. Charter’s
advertising sales and production services are sold under the Charter
Media® brand. More information about Charter
can be found at www.charter.com. 1 comScore, Inc., Throughput Report, October –
December 2007. Faster claim based on a comparison to internet download
speeds averaged across all of AT&T/BellSouth, Qwest and Verizon's
broadband internet offerings by providers in areas serviced by Charter.
Reliable speed claim based on comparison of the difference between
average observed broadband download speed versus AT&T/BellSouth, Qwest
and Verizon's advertised broadband download speed weighted across all of
a provider's broadband internet offerings in areas serviced by Charter.
