Chipotle Mexican Grill (NYSE:CMG) (NYSE:CMG.B) today announced its new
ordering application is available on the Apple App Store. The mobile
ordering app gives iPhone and iPod touch users the ability to create
their favorite Chipotle order, place it at the Chipotle location of
their choice, and also pay for their food direct from their device.
"The breakthrough iPhone and iPod touch have really given us the ability
to deliver a compelling experience to customers which includes
simplicity, personality and attention to detail," said Steve Ells,
founder, chairman and co-CEO of Chipotle. "We are changing the way the
world thinks about and eats fast food, and the iPhone and iPod touch
give us powerful new ways to engage and serve our customers. While we
have always made our high quality food affordable and accessible so
everyone can eat better, we've probably never been this accessible.”
Chipotle’s time-saving app is being released in conjunction with a newly
updated web-based ordering system, available on www.chipotle.com.
Customers can place orders through a secure credit card payment
capability that allows users to save their information for quick repeat
orders and an expanded group ordering feature that allows customers to
place multi-item orders under a single name. The app also allows
customers to save their favorite Chipotle meals online, as well as those
of friends, family, or co-workers. Using location-based technologies
customers can also quickly find the nearest Chipotle.
The Chipotle app is available for free from Apple’s App Store on iPhone
and iPod touch or at www.itunes.com/appstore/
The app was developed by Pervasent, a Berkeley, Calif. firm that
develops mobile applications, and Chipotle’s internal IT team and
designed by San Francisco-based Sequence.
About Chipotle
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea
that food served fast did not have to be a typical fast food experience.
Today, Chipotle continues to offer a focused menu of burritos, tacos,
burrito bowls (a burrito without the tortilla) and salads made from
fresh, high-quality raw ingredients, prepared using classic cooking
methods and served in a distinctive atmosphere. Through our vision of
Food with Integrity, Chipotle is seeking better food not only from using
fresh ingredients, but ingredients that are sustainably grown and
naturally raised with respect for the animals, the land, and the farmers
who produce the food. Chipotle opened its first restaurant in 1993 and
currently operates more than 860 restaurants. For more information,
visit chipotle.com.