Chocolate Manufacturer Enjoys the Sweet Taste of Success with QAD Enterprise Applications 2008

QAD Inc. (Nasdaq: QADI), a leading provider of enterprise software and services for global manufacturers, announced today that Kinnerton Confectionery Co. Ltd., one of the UK’s largest manufacturers of novelty and niche chocolate confectionery products, has deployed QAD Enterprise Applications 2008. A QAD customer since 2001, Kinnerton Confectionery upgraded to the latest version of QAD Enterprise Applications (QAD 2008) to improve user efficiency, and reduce operational costs across its international supply chain.

QAD 2008 is designed to meet the ever-changing needs of customers and their employees in the highly competitive and fast-moving manufacturing industries across all key functions and geographies. QAD provides a complete set of software, services and support for customers’ manufacturing, supply chain and financial operations. The suite is also designed to quickly improve efficiency whether employees are on the shop floor or at the corporate office, through the use of flexible workflows and automation.

Using a set of industry best practices and a wide range of upgrade services, QAD Global Services, the services and consulting arm of QAD, was able to take Kinnerton Confectionery live on QAD Enterprise Applications 2008 in just three months.

Matthew Davies, Head of IT and Commercial Supply Chain at Kinnerton Confectionery said, "We have worked with QAD for many years and its solutions continue to serve our business needs. We’re pleased that QAD Global Services was able work in partnership with us to rapidly upgrade our system and implement QAD Enterprise Applications 2008.”

Key to the applications suite is the emphasis on redefining the user experience. The state-of-the-art QAD .NET User Interface is both intuitive and user-friendly and works by combining application flexibility and functional sophistication. As a result, employees are more productive, and operational processes are streamlined, allowing customers to realise significant ROI on their upgrade.

"We are focused on developing technology solutions that truly impact our customers’ business needs,” said Jean Claude Walravens, Vice President, EMEA region, QAD. "It’s critical that we continue to provide our customers throughout the world with manageable applications that complement their existing business processes and lead to increased efficiency across the board, including improved cost savings.”

For more information about QAD Enterprise Applications 2008, go to www.qad.com.

About Kinnerton

Kinnerton Confectionery is a manufacturer of chocolate and novelty confectionery and was established in 1978 to use character merchandising to promote the sales of its chocolate confectionery. In April 2005, Kinnerton was made part of Zetar Plc (www.zetarplc.com), a group dedicated to the snack and confectionery industry. Today, with a turnover of £65M we develop an extensive range of seasonal and everyday confectionery from Easter eggs and Advent calendars, to chocolate bars and chocolate miniature figures as well as chocolate and jelly lollipops, processing over 6 thousand tonnes of chocolate every year. Over the years our confectionery ranges have included some of the most well known character names from film, TV and music as well as design led brands. For more information about Kinnerton visit www.kinnerton.com.

About QAD

QAD is a leading provider of enterprise applications for global manufacturing companies. QAD applications provide critical functionality for managing manufacturing resources and operations within and beyond the enterprise, enabling global manufacturers to collaborate with their customers, suppliers and partners to make and deliver the right product, at the right cost and at the right time. Manufacturers of automotive, consumer products, electronics, food and beverage, industrial and life science products use QAD applications at approximately 6,100 licensed sites in more than 90 countries and in as many as 27 languages. For more information about QAD, telephone +1 805 684 6614, or visit the QAD at www.qad.com.

"QAD" is a registered trademark of QAD Inc. All other products or company names herein may be trademarks of their respective owners.

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This press release contains certain forward-looking statements made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. A number of risks and uncertainties could cause actual results to differ materially from those in the forward-looking statements. These risks include, but are not limited to, evolving demand for the company's software products and products that operate with the company's products; the company's ability to sustain license and service demand; the company's ability to leverage changes in technology; the company's ability to sustain customer renewal rates at current levels; the publication of opinions by industry and financial analysts about the company, its products and technology; the reliability of estimates of transaction and integration costs and benefits; the entry of new competitors or new offerings by existing competitors and the associated announcement of new products and technological advances by them; delays in localizing the company's products for new or existing markets; the ability to recruit and retain key personnel; delays in sales as a result of lengthy sales cycles; changes in operating expenses, pricing, timing of new product releases, the method of product distribution or product mix; timely and effective integration of newly acquired businesses; general economic conditions; exchange rate fluctuations; and, the global political environment. In addition, revenue and earnings in the enterprise resource planning (ERP) software industry are subject to fluctuations. Software license revenue, in particular, is subject to variability with a significant proportion of revenue earned in the last month of each quarter. Given the high margins associated with license revenue, modest fluctuations can have a substantial impact on net income. Investors should not use any one quarter's results as a benchmark for future performance. For a more detailed description of the risk factors associated with the company and the industries in which it operates, please refer to the company's Annual Report on Form 10-K for fiscal 2008 ended January 31, 2008.