Clear Channel Outdoor has formed a global strategic alliance with H&M
designed to ensure maximum impact and effectiveness for H&M’s outdoor
media spend. The agreement will enable the companies to work together in
the design, development and placement of billboards, signs and other
outdoor elements in support of the company’s marketing communications
efforts.
As the world’s largest outdoor media owner with close to one million
panels in 49 countries, Clear Channel is uniquely placed to deliver
tailored, multi-format outdoor campaigns in partnership with H&M around
the world.
Clear Channel Outdoor Regional President, Rickard Hedlund, commented:
"H&M has demonstrated a long-term commitment to developing pioneering
outdoor ad campaigns across multiple markets and we look forward to
building on our strong relationship with H&M to further push the
boundaries of our medium.”
"We look forward to surprising our customers with our marketing, which
is the invitation card to visit one of our stores,” says Per Sjödell,
Head of marketing H&M.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor
advertising company with close to one million displays in 49 countries
across 5 continents. In the United States, the company operates just
under 200,000 advertising displays and has a presence in 49 of the top
50 Designated Market Areas. It also operates airport, rail, taxi and
mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI
(international) divisions are the global market leaders in spectacular
sign displays, including in New York’s Times Square. Clear Channel
Adshel is the company’s international street furniture division, which
operates over 3,500 municipal advertising contracts worldwide. Clear
Channel Outdoor also operates digital displays and networks in most of
its divisions. More information may be found by visiting www.clearchanneloutdoor.com.
Certain statements in this release constitute "forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995.
Such forward-looking statements involve known
and unknown risks, uncertainties and other factors which may cause the
actual results performance or achievements of the Company to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.