Clear Channel Radio, Katz Media Group Launch Largest Digital Network, By Any Measure
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Clear Channel Radio and Katz Media Group today announced a new online
radio network with the broadest reach and most diverse content of any
online audio network, as measured by Ando Media’s
Webcast Metrics. Called the Katz Online Network, the network outpaces
its nearest competitor by some 300% and is also the first to incorporate
independent Internet radio stations with the online and mobile streams
of leading AM, FM stations and popular syndicated content. Immediately,
the Katz Online Network delivers 79 million sessions per month and a
unique audience of nearly five million listeners per week.
"Major advertisers and agencies now have a
simple way to plan, purchase and optimize the best of the growing online
digital audio audience – spanning AM, FM,
syndicated and independent Internet radio,”
said Brian Benedik, president of Katz 360 Sales, a unit of Katz Media
Group. "Whether it’s
a national platform, a regional plan or a specific geo-targeted
campaign, the Katz Online Network can be customized to any advertiser’s
audio needs.”
In addition to audio spots within streams, advertisers can also combine
pre-roll audio or video, display or video ads as well as
synchronized banners on online media players.
"For the last four years, we have enabled
local and national advertisers across recruitment, retail, education,
beverages, travel, auto and other categories to reach the highly
sought-after at-work audience,” said Evan
Harrison, executive vice president of Clear Channel Radio and head of
the company’s Online Music & Radio unit. "The
need for an efficient national solution to reach a wider audience has
been clear. With the Katz Online Network, combined with the diagnostics
Ando offers, we will deliver just that.”
Online radio listening has developed a powerful attraction for
advertisers as consumers in the most sought-after demographics and life
stages convert their morning radio listening into an at-work experience.
As a result, the "workday”
day part – from 6a-7p, M-F –
now holds special appeal. Online radio listenership as a whole continues
to grow rapidly, and now reaches 33 million Americans each week
according to Arbitron and Edison Media Research –
up from 29 million listeners last year.
An unprecedented collection of outstanding properties
The Katz Online Network aggregates an unprecedented collection of audio
offerings. Included in the network are AM and FM station streams from
major broadcasters; popular syndicated content; and, for the first time,
independent Internet radio stations:
AM and FM station streams from:
Popular syndicated content from:
-- Clear Channel Radio
-- Air America
-- Cumulus
-- Cox Radio
Internet radio programming from:
-- Emmis Communications
-- Energy Group Radio (www.i.fm.com)
-- Entercom
-- Club 977 (www.977music.com)
-- Greater Media
-- Accuradio (www.Accuradio.com)
-- Journal Broadcast Group
-- Digitally Imported (www.DI.fm)
-- Nassau Broadcasting
-- FineTune (www.finetune.com)
-- Salem Broadcasting
-- Radioio (www.radioio.com)
-- Saga
-- SmoothJazz.com (www.smoothjazz.com)
-- Bonneville
"The Katz Online Network represents the
largest and most diverse group of rich media properties in existence
today. This, combined with the ability for advertisers and agencies to ‘cherry
pick’ their target demo and deliver their
message directly to those people, is a truly unique and exceptional
formula for success,” said Jordan Mendell,
founder and CTO of Ando Media.
In addition to giving radio programmers immediate audience data, Ando
gives advertisers the advantage of third-party, real-time, server-based
audience metrics. Other benefits include seamless ad insertion,
centralized trafficking and invoicing, and comprehensive analytics.
These tools have never been available before in the audio space.
Ando currently monitors many of the largest terrestrial broadcasting
companies and Internet-only brands, including more than 4000 Internet
radio stations.
The Katz Online Network will be sold by a dedicated group of digital
audio specialists within Katz 360 Sales, Clear Channel Online Music &
Radio and Premiere Radio Networks. These sales agents will collaborate
to maximize the experience for the National advertisers & agencies.
About Katz Media Group
Katz Media Group, based in New York City, is the nation’s
only full-service media sales and marketing firm. A subsidiary of Clear
Channel Communications, the company serves multiple media platforms and
is the leading representative of radio and television stations.
Additional information about the company is available at www.katz-media.com.
About Clear Channel Radio
Clear Channel Radio is a leading radio company focused on serving local
communities across the U.S. with more than 110 million listeners
choosing Clear Channel Radio programming each week. The company's
content can be heard on AM/FM stations, HD digital radio channels, on
the Internet, via iPods and cell phones and used via navigation systems
from BMW, Volvo, TomTom, Garmin and others. The company's operations
include radio broadcasting, syndication and independent media
representation. Clear Channel Radio is a division of Clear Channel
Communications, Inc. (NYSE:CCU), a leading global media and
entertainment company. More information on the company can be found at www.clearchannel.com.