Clear Channel Radio Launches Totalradius.com to Link Advertisers with Multi-Platform Marketing Opportunities

With distribution channels that now include on-air, online, on-demand, mobile text and digital broadcasts, and ads that vary from blinks, sponsorships, takeovers, to pre-roll online video formats, radio’s dynamic platforms offer tremendous opportunities and reach for advertisers. To help match advertisers’ campaign needs with the best radio promotion tools, Clear Channel Radio today announced the launch of business-to-business Internet site www.totalradius.com, which showcases the comprehensive offerings of radio. "Totalradius.com is a first stop for advertisers exploring the multi-faceted landscape of radio,” said John Hogan President and CEO, Clear Channel Radio. "At the push of a button, advertisers can hear successful audio branding, get examples of integrated marketing best practices, and get in contact with stations in their markets.” Totalradius.com is a public Web portal designed to demonstrate the ease, creativity and cost benefits of advertising on radio. Visitors will learn how to create a commercial, find out what a blink is and hear radio advertising success stories from prominent media personalities and experts in interviews exclusive to the site. "I do TV, I write books, I publish a magazine and I do radio,” said Glenn Beck in an exclusive interview for Totalradius.com. "Of all the mediums that I participate in, the most effective tool for advertisers is radio.” About Clear Channel Radio Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods and cell phones and used via navigation systems from BMW, Volvo, TomTom, Garmin and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.