Clear Channel Spectacolor Launches The Times Square Sign©

WHAT:

For all of its history, all the lights and entertainment, the crowds
and the fanfare, one element is missing from Times Square’s
eclectic landscape – an iconic sign to let the 500,000+ daily
visitors know that they have "arrived.” Clear Channel Spectacolor
is changing all of that with the introduction of The Times Square Sign©!

WHEN:

WHERE:

In the heart of Times Square at 47th Street and Broadway, the sign
stretches 150’ tall x 12’ wide and soars over 250 feet above the
hustle and bustle of Broadway.

WHY:

Hollywood and Las Vegas have their own signs, but shockingly
there has never been an iconic sign for Times Square, the greatest
of all signage destinations.... until now!

BRAND
SPONSORSHIP
OPPORTUNITY:

The classic double-sided "blade sign” has unparalleled viewing
distances along Broadway from Herald Square to as far North as
56th St. providing it with sightlines unlike any other sign location
in Manhattan. The creative execution posted on the location today
is a teaser and serves as a placeholder. The company has a
spectacular execution developed that involves incredible use of
technology, which is being unveiled on an exclusive basis to
advertisers interested in this flagship sponsorship opportunity to be
associated with The Times Square Sign©.

AUDIENCE
ENGAGEMENT
OPPORTUNITY:

Pedestrians and visitors in Times Square have an opportunity to
submit a digital photo of themselves, friends or family in front of
the new sign to www.TimesSquareSign.com for a chance to win a
night out on Broadway for two! Two Grand prizes winners will be
chosen and each will receive two tickets to a Broadway Show and
dinner for two at The Hard Rock Café in Times Square. The first
one hundred entrants will receive a complementary Times Square
Sign T-Shirt. Entries will be judged on the basis of creativity,
photographic quality, and use of The Times Square Sign©.

WHO:

Clear Channel Spectacolor, the US market leader in spectacular
sign displays and a division of the world’s largest outdoor
advertising company, Clear Channel Outdoor (NYSE: CCO).
Offering innovative out-of-home marketing resources in major
pedestrian destinations such as Times Square and The Las Vegas
Strip, Spectacolor’s inventory includes: spectacular billboards,
time-based video screens, wallscapes, sky murals, unique ad panels
and experiential marketing events. With locations that deliver
significant national and international reach, Spectacolor’s
inventory covers the full range of available embellishments, as
well as the latest technologies (LED, Bluetooth, WiFi, SMS, RSS).
Spectacolor was established in 1976. For more information visit:
www.clearchannelspectacolor.com.