08.07.2011 07:30
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DGAP-News: Idea Fabrik PLC

DGAP-News: Idea Fabrik Plc Reaches Milestone in Growth of Online Game Development and Distribution Platform

DGAP-News: Idea Fabrik Plc / Key word(s): Interim Report Idea Fabrik Plc Reaches Milestone in Growth of Online Game Development and Distribution Platform

08.07.2011 / 07:30

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LONDON - July 8, 2011 - Idea Fabrik Plc. (GB00B61CVK31, TI4.F) today announced that it has reached the important milestone of 500 development studios on the pre-subscription waiting list for HeroCloud full release scheduled for mid August. This is in addition to the 160 studios already using HeroCloud on a pre-release basis for building games.

HeroCloud is a unique, proprietary fully integrated software platform that allows developers to create and market online games both for the Internet and for social networks.

'As HeroCloud is still at the pre-launch stage, the Company has done no significant marketing of the product since announcing the platform at the Games Developers Conference in March 2011,' said Neil Harris, President of US operations and COO of Idea Fabrik. 'At this stage of our rollout, demand from studios who want to build social and MMO (Massive Multi-Player) online games is far in excess of our expectations. In the past three weeks, we have seen growth of more than 60% on our waiting list and believe this is the result of the early positive experience of our pre-release users.

HeroCloud will be open for all developers globally within a month. Idea Fabrik is in the final stage of testing its automated access system for its proprietary cloud game development and publishing platform. According to Idea Fabrik product manager Cooper Buckingham, 'HeroCloud is risk-free for developers - we take care of hosting and bandwidth provision plus global billing and marketing. Once their games are published, developers keep 70% of the revenue, too.'

Access to HeroCloud will be available directly from the company website through a download. For more information about HeroCloud offering, visit the official site at heroengine.com.

About Idea Fabrik: Idea Fabrik is an industry leading online games company with what it believes is a unique product and service offering for this fast growing market.. According Digi-Capital, 'online and mobile games should (help to) grow total video games market size to $87B and take 50% revenue share (of it) at $44B' (Source: Digi-Capital, June 6th, 2011). The world's leading Information Technology analyst firm Gartner, Inc. (NYSE:IT) in its June 5th study, estimates that 'online gaming (is) seeing a 27 percent annual growth rate through 2015' and will reach $11.9 billion.

The company licenses its HeroEngine game development technology platform to dozens of studios worldwide for projects which include EA/Bioware's upcoming MMO title, Star Wars: The Old Republic. Idea Fabrik also provides the HeroCloud managed service, offering independent developers low-cost access to the HeroEngine technology. For more information about Idea Fabrik, including details about the company's online game development studios across the globe, visit the official website at ideafabrik.com.

Safe Harbor: Statements contained in this news release, other than those identifying historical facts, constitute 'forward-looking statements'. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.

### Media Contacts: Melina Papadopoulos +1-301-330-0726 melina@ideafabrik.com

End of Corporate News

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08.07.2011 Dissemination of a Corporate News, transmitted by DGAP - a company of EquityStory AG. The issuer is solely responsible for the content of this announcement.

DGAP's Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. Media archive at www.dgap-medientreff.de and www.dgap.de

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131326 08.07.2011

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