Daktronics Digital Technology Will Help Renovate Broad and High, Columbus, Ohio, into a Futuristic Destination

Daktronics Inc. (Nasdaq:DAKT) of Brookings, S.D., announced today that four floors of Daktronics video boards and one monochrome digital display will wrap the corner of the historic crossroads of Broad and High in downtown Columbus, Ohio. Broad and High Multimedia LLC, a joint venture of a real estate organization and a media advertising firm, recently awarded Daktronics the contract to supply the video technology that Anheuser-Busch, AT & T, NBC 4, Huntington Bank, Nationwide Insurance and other advertising partners will use to reach the tens of thousands of people who pass the location every day. This exciting urban redevelopment project combines cutting-edge digital technology with the historic center of one of the fastest growing cities in the nation. Broad and High Multimedia LLC’s transformation of the corner intersection across from the Ohio state capitol building includes premier retail, commercial and residential space. The buildings will provide the media infrastructure for Daktronics’ digital technology, supplying a vibrant and exciting marketing and promotional platform. "Daktronics looks forward to working with Broad and High Multimedia LLC and architectural firm Glavan Feher on this redevelopment project using our digital technology to shape the urban landscape. The project redefines downtown Columbus, Ohio, by bridging a gap between modern sign technology and historic structures,” says Steve Bayer, Daktronics commercial project development. Digital technology is transforming public settings. In the past, people saw the city core changed and enriched by digital screens only at unique locations such as Times Square or Piccadilly Circus. Now, technology used for both commercial and non-commercial purposes reshapes more and more urban areas. Designers and architects in Europe and China use architectural facades as platforms for decorative, informative or marketing purposes, to display art, breaking news or traditional advertising. Urban studies experts recognize Columbus as an emerging global city. The innovative Broad and High redevelopment project confirms this recognition. ProStar® technology, HD-ready and available only from Daktronics, uses the latest in red, green and blue LED technology to present live and recorded video images, animation and graphics with wide-angle visibility. The new video display operates with the Daktronics proven Venus® 7000 controller. Broad and High Multimedia LLC is a joint venture between Casto and Orange Barrel Media. About Casto Casto, a fully integrated real estate organization based in Columbus, Ohio, since 1926 is a recognized leader in the ownership, management, acquisition and development of commercial shopping centers and multi-family residences, office buildings and corporate parks. Casto’s growing portfolio currently includes over 20 million square feet of commercial property and nearly 7,000 residential units located primarily throughout the midwestern and southeastern United States. To learn more about Casto and its properties, call (614) 228-5331 or visit www.castoinfo.com About Orange Barrel Media Orange Barrel Media was created to help make urban areas more vibrant, colorful, and aesthetically pleasing places to work, live, and play. The company works closely with municipal governments to permit and then create advertising properties that the public finds attractive and exciting. In contrast to many traditional outdoor companies, its work is well received by the public and the governments of the communities in which it does business. Integral to the company’s success is the high value placed on the aesthetic quality of its work. Orange Barrel Media strives to integrate a high level of artistry in every campaign it brings to the public. The company has relationships with advertising agencies both national and regional, and is pleased to count many of the world’s most esteemed brands as clients, including AT&T, Anheuser-Busch, Chipotle, Nationwide, and Toyota. About Daktronics Daktronics has strong leadership positions in, and is one of the world’s largest suppliers of, computer-programmable displays, digital billboards, large screen video displays, control systems and electronic scoreboards. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at sales@daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. P.O. Box 5128 Brookings, S.D. 57006-5128. Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the company’s expectations or beliefs concerning future events, which could materially affect company performance in the future. The company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts and other risks noted in the company’s Securities and Exchange Commission filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.