DivX Extends Video Support to AMD for Mobile Phone and Handheld Device Processors
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DivX, Inc. (NASDAQ:DIVX), a digital media company, today announced a
licensing agreement with Advanced Micro Devices, Inc. (NYSE:AMD), a
driving force behind processing solutions for nearly 40 years. This
agreement will bring DivX® video technology to
AMD Imageon™ application processors, extending
existing licensing and certification relationships between the two
companies.
AMD Imageon application processors are designed to power a range of
handheld multimedia devices, including next-generation mobile phones and
smartphones. AMD is a leading supplier of media processors to the
handheld market with nearly 250 million AMD Imageon media processors
shipped to date.
"Including the DivX codec in the AMD Imageon application processor
brings additional value to our OEM customers, helping them to deliver a
robust mobile media experience," said Mark Bapst, CTO for AMD’s
Handheld division. "DivX technology is an
attractive ingredient that enhances our offering for handheld devices,
providing excellent quality and a high degree of accessibility.”
"We’re pleased to work with AMD to enable
consumers to enjoy their video content on any kind of device, in the
living room or on the go,” said Patrice
LaGrange, Vice President and Group Business Manager, Media Languages,
DivX, Inc. "With our mobile certification
program, we are extending the digital media experience to the mobile
environment by bringing the high-quality digital video experience
consumers have come to expect on their PC and in the living room to a
variety of phones and handheld devices.”
The two companies will work together to achieve DivX Certification for
the AMD Imageon A250 application processor. Products that bear the DivX
Certified® logo have undergone a rigorous
testing program to ensure a high-quality DivX media experience,
including reliable video playback, interoperability with other DivX
Certified devices and the visual quality users expect from DivX.
About DivX, Inc.
DivX, Inc. is a digital media company that enables consumers to enjoy a
high-quality video experience across any kind of device. DivX creates,
distributes and licenses digital video technologies that span the "three
screens” comprising today’s
consumer media environment—the PC, the
television and mobile devices. Over 100 million DivX Certified devices
have shipped into the market from leading consumer electronics
manufacturers. DivX also offers content providers and publishers a
complete solution for the distribution of secure, high-quality digital
video content. Driven by a globally recognized brand and a passionate
community of hundreds of millions of consumers, DivX is simplifying the
video experience to enable the digital home.
Forward-Looking Statements
Statements in this press release that are not strictly historical in
nature constitute "forward-looking statements." Such statements include,
but are not limited to, statements regarding DivX's visibility within
the investment community. Such forward-looking statements involve known
and unknown risks, uncertainties and other factors which may cause
DivX's actual results to be materially different from historical results
or from any results expressed or implied by such forward-looking
statements. These factors include, but are not limited to: the risk that
customer use of DivX technology may not grow as anticipated; the risk
that anticipated market opportunities may not materialize at expected
levels, or at all; the risk that the Company’s
activities may not result in the growth of profitable revenue; risks and
uncertainties related to the maintenance and strength of the DivX brand;
risks associated with DivX's ability to penetrate existing and new
markets; risks regarding the effects of competition; DivX's dependence
on its licensees and partners; the effect of intellectual property
rights claims; and other factors discussed in the "Risk Factors" section
of DivX's most recent report filed with the Securities and Exchange
Commission on May 9, 2008. All forward-looking statements are qualified
in their entirety by this cautionary statement. DivX is providing this
information as of the date of this release and does not undertake any
obligation to update any forward-looking statements contained in this
release as a result of new information, future events or otherwise.
