As part of Clear Channel’s commitment to provide airports with emerging
advertising technologies, DoubleTake Marketing in conjunction with Clear
Channel Airports is preparing to launch its creative and innovative
advertising medium to additional airports. This unique new baggage
carousel wrap can be purchased short term or long term and provides a
moving visual to passengers waiting for their bags.
As thousands of passengers gather in the baggage claim every hour, The AdSpressiveTM
Graphic allows the advertiser to display on the moving portion of the
baggage carousel, reaching a captive and highly sought after
demographic. According to Arbitron, airline travelers are 80% more
likely to have an annual household income in excess of $100,000 per
year. They are highly educated, business decision makers and discerning
shoppers.
"With the challenges facing companies in today’s economy, we are finding
that advertisers are seeking innovative and fresh ideas of how to best
reach their targeted demographic. Baggage Carousel Advertising is
unique, allowing the advertiser to reach both the traveler and anyone
meeting them at the airport. While they wait for luggage to arrive from
the plane this high-end group views the moving ads, exponentially
increasing the exposure of our advertising clients,” says DoubleTake
Marketing Co-founder and COO, Zack Clark.
Markets
Markets currently available include: Chicago O’Hare, Philadelphia,
Seattle, Boston, Chicago Midway, Kansas City, Albany and Gulfport. Ad
sizes range from 20’ segments to an entire bag belt.
DoubleTake Marketing and Clear Channel Airports
Founded in 2006, DoubleTake Marketing created this patent-pending new
system of advertising on the baggage carousel in airports. Clear Channel
Airports, a subsidiary of Clear Channel Outdoor, operates 272 airports
in the U.S. and international markets.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor
advertising company with close to one million displays in over 50
countries across 5 continents. In the United States, the company
operates just under 200,000 advertising displays and has a presence in
all of the top 50 Designated Market Areas. It also operates airport,
rail, taxi and mall advertising businesses worldwide. Its Spectacolor
(U.S.) and DEFI (international) divisions are the global market leaders
in spectacular sign displays, including in New York’s Times Square.
Clear Channel Adshel is the company’s international street furniture
division, which operates over 3,500 municipal advertising contracts
worldwide. Clear Channel Outdoor also operates digital displays and
networks in most of its divisions. More information may be found by
visiting www.clearchanneloutdoor.com
Certain statements in this release constitute "forward-looking
statements” within the meaning of the Private Securities Litigation
Reform Act of 1995.
Such forward-looking statements involve known
and unknown risks, uncertainties and other factors which may cause the
actual results performance or achievements of the Company to be
materially different from any future results, performance or
achievements expressed or implied by such forward-looking statements.