Doubletree Hotels Receives Promise to the Earth Award from the Arbor Day Foundation
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Doubletree®
Hotels is proud to announce that it has received the prestigious
2008 "Promise to the Earth Award”
from the Arbor Day Foundation™.
The Promise to the Earth award is presented annually by the world’s
largest non-profit tree planting organization to corporations for
outstanding commitments to environmental stewardship and education. The
award also recognizes organizations that support the Arbor Day Foundation’s
mission to "Inspire people to plant, nurture
and celebrate trees.”
The Arbor Day Foundation acknowledged Doubletree for their continued and
growing dedication to three major projects:
Doubletree Teaching Kids to CARE®
Community Outreach Program -- Since the Spring of 2004,
Doubletree has worked with the Arbor Day Foundation on a variety of
environmental education and tree planting projects through Teaching
Kids to Care, the hotel brand’s
award-winning, school mentoring initiative. As a result of this
program, Doubletree employees have engaged more than 100,000 grade
school students in 150 locations across North America about the
importance of trees and environmental responsibility. Supporting
projects, such as the TIME For Kids® "Plant
A Better Future” Fall 2007 in-class
program sponsored by Doubletree, reached an additional 91,000 teachers
and 2.1 million students in grades 2 through 4.
Doubletree Hotels / Arbor Day Foundation 250,000 Tree Milestone --
Doubletree has encouraged the general public to take part in their
tree planting promise through a variety of marketing outreach and
communications efforts. Along with more than 75,000 trees planted as
part of the Teaching Kids to CARE®
program, additional promotional and online campaigns have contributed
to the planting of another 175,000 trees in America’s
national and state forests and regional parks through reforestation
projects by the Arbor Day Foundation.
Exploring Trees Inside and Out Traveling Museum Exhibit -- A
new environmental education experience is planting the seeds of
knowledge in some of the nation’s top
children’s museums, botanical gardens and
science centers. Last Spring, Doubletree Hotels entered into an
agreement to develop the "Exploring
Trees Inside and Out” traveling museum
exhibit with the Arbor Day Foundation and become the exclusive
sponsor of its nationwide tour through the end of 2010. One million
visitors are anticipated to visit this 2,500-square-foot, interactive
playground that encourages both kids and adults to explore the beauty
of the great outdoors through the incredible wonders of trees. More
than 150,000 people already have visited "Exploring
Trees Inside and Out” since its debut
earlier this year at the Pacific Science Center in Seattle and at its
current summer home at the Missouri Botanical Garden in St. Louis.
"Doubletree is a proud member of the Hilton
Family of Hotels -- an organization that recently announced its
environmental sustainability commitments and truly believes in the
importance of being a responsible corporate citizen in today’s
world. As a result, our brand continues to look for ways to emphasize
the importance of environmental education, responsibility and
stewardship with our team members, our guests and the communities we
serve,” said Dave Horton, senior vice
president – brand management for Doubletree
Hotels. "On behalf of more than 45,000 team
members across North America, Doubletree Hotels is truly honored to be
recognized by the Arbor Day Foundation with their 2008 Promise to the
Earth Award. We look forward to developing a variety of additional
initiatives and projects with the Arbor Day Foundation that encourages
people of all ages to respect and enjoy the wonders of nature that begin
right outside our doors each and every day.”
The Promise to the Earth Award was presented at Arbor Day Farm in
Nebraska City, Neb. by John Rosenow, chief executive and founding member
of the Arbor Day Foundation.
"The Arbor Day Foundation applauds Doubletree Hotels for their
longstanding commitment to re-connect today’s
Americans with the important role that trees play in our environment
each and every day," said Rosenow. "We hope that the continued
commitment by Doubletree Hotels to develop additional
environmentally-focused initiatives with us will inspire even more
people to preserve and protect our valuable natural resources for the
benefit of generations to come."
For more information about the variety of environmental education and
community outreach initiatives by Doubletree Hotels around the world,
please visit our dedicated "Think Trees”
website at www.doubletree.com/thinktrees.
About the Arbor Day Foundation
The Arbor Day Foundation is a nonprofit conservation and education
organization of nearly one million members, with a mission to inspire
people to plant, nurture, and celebrate trees. More information on the
Foundation and its programs can be found at www.arborday.org.
About Doubletree Hotels
With a growing collection of contemporary, upscale accommodations in
more than 190 gateway cities, metropolitan areas and vacation
destinations throughout the U.S., Canada and Latin America, Doubletree
Hotels, Guest Suites and Resorts are distinctively designed properties
that provide true comfort to today’s business
and leisure travelers. From the millions of delighted hotel guests who
are welcomed with the brand’s legendary, warm
chocolate chip cookies at check-in to the advantages of the
award-winning Hilton HHonors®
guest reward program, each Doubletree guest receives a satisfying stay
wherever their travels take them. To make reservations at any Doubletree
hotel, travelers can visit our website at www.doubletree.com,
contact their preferred travel professional or call 1-800-222-TREE in
the U.S. and Canada.
About Hilton Hotels Corporation
Hilton Hotels Corporation is the leading global hospitality company,
with more than 3,000 hotels and 500,000 rooms in 74 countries and
territories, with more than 135,000 team members worldwide. The company
owns, manages or franchises some of the best known and highly regarded
hotel brands including Hilton®,
Conrad® Hotels &
Resorts, Doubletree®,
Embassy Suites Hotels®,
Hampton Inn®,
Hampton Inn & Suites®,
Hilton Garden Inn®,
Hilton Grand Vacations™, Homewood Suites by
Hilton® and The
Waldorf=Astoria Collection™.
Hilton Hotels Corporation is an Official Sponsor of the U.S. Olympic
Team, which will extend through the 2010 Olympic and Paralympic Winter
Games in Vancouver, the 2012 Olympic and Paralympic Games in London, the
2010/2012 U.S. Paralympic Team and the 2011 U.S. Pan American Team.
The Hilton Family of Hotels adheres to founder Conrad Hilton’s
philosophy that, "It has been, and continues
to be, our responsibility to fill the earth with the light and warmth of
hospitality.” The company put a name to its
unique brand of service that has made it the best known and most highly
regarded hotel company: be hospitable®.
The philosophy is shared by all brands in the Hilton Family of Hotels,
and is the inspiration for its overarching message of kindness and
generosity.
For more information about the company, please visit www.hiltonfamily.com.