EA Adds Smartphone Games to Mobile Line-up

EA Mobile™, a division of EA’s Casual Entertainment Label, today announced that many of its most popular games are now available for smartphones, including BlackBerry® smartphones, Symbian and Windows Mobile phones. EA Mobile will distribute a growing slate of smartphone games, including hit titles like Tetris® and Bejeweled®. EA Mobile will be demonstrating games at the Symbian booth during CTIA, located in Hall N4, Number 4855. "With smartphones becoming everyday devices, we are excited to offer the fun, and high quality of EA Mobile games to a growing and important worldwide market,” said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. "Offering top titles for the most popular smartphones, and our recent announcement that we will develop for the iPhone, reflect our focus and commitment to emerging platforms and markets.” "More people are consuming mobile games than ever before,” comments Seamus McAteer, Senior Analyst for M:Metrics. "Last month, 7.5 million people downloaded and played a game on their phone, outnumbering other mobile activities – like listening to music and participating in social networks. Smartphone users in particular are avid consumers of games, with 7.3 percent downloading a game in the month--more than double the market average.” EA Mobile has already offered a number of blockbuster franchises for Symbian OS™, the world’s market-leading open operating system for smartphones, including: Doom®, FIFA, Tiger Woods PGA TOUR® and The Sims™. Currently, EA SPORTS FIFA 08 is now available for a number of Symbian smartphones in Europe with more titles on the way. "Mobile convergence has arrived and EA Mobile is taking it by storm by bringing its top-selling branded games to Symbian OS,” said Jerry Panagrossi, Vice President and General Manager of North American Operations, Symbian. "With shipments of Symbian smartphones reaching over 200 million to date and consistent year-over-year growth, the commercial opportunity for providing compelling content is clear. We look forward to collaborating further with EA Mobile on bringing many more leading game titles to Symbian smartphones around the globe.” Working with Research in Motion (RIM), EA Mobile has released several titles for BlackBerry smartphones. Games that are currently available for the BlackBerry platform include Tetris®, Bejeweled®, SCRABBLE® (in North America only), EA SPORTS™ Tiger Woods PGA TOUR 07, SimCity™ Societies, and most recently, MONOPOLY HERE & NOW. In addition, EA Mobile continues to distribute its games on Windows Mobile phones. To date, titles on the Windows Mobile platform include Downtown Texas Hold ‘Em, JAMDAT Mahjong, The Sims™ Bowling, and JAMDAT Mini Golf with more titles on the way. For more information on carrier availability and pricing, please visit www.eamobile.com. About Electronic Arts Electronic Arts Inc. (NASDAQ:ERTS), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS BIG™ and POGO™. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com. EA, EA SPORTS, EA SPORTS BIG, EA Mobile, POGO, The Sims, SimCity and JAMDAT are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Bejeweled is a registered trademark of PopCap Games, Inc. DOOM is a registered trademark of Id Software and is published by Electronic Arts under license. Official FIFA licensed product. Manufactured under license by Electronic Arts Inc. The mark "TIGERWOODS" is a trademark of ETW Corp. and may not be used, in whole or in part, without the prior written consent of ETW Corp. The name, and other attributes of Tiger Woods are trademarks, copyrighted designs and/or other forms of intellectual property that are the exclusive property of ETW Corp. or Tiger Woods and may not be used, in whole or in part, without the prior written consent of ETW Corp. or Tiger Woods. PGA TOUR is a trademark of PGA TOUR, INC and used by permission. HERE & NOW and the MONOPOLY name are trademarks of Hasbro and are used with permission. SCRABBLE is a trademark of Hasbro in the United States and Canada and is used with permission. All other trademarks are the property of their respective owners.