Fortune Pai Gow Poker Progressive(TM) Jackpot Hit for Over $500,000 at Thunder Valley Casino

Shuffle Master, Inc. (NASDAQ Global Select Market:SHFL) announced today that the progressive jackpot on its Fortune Pai Gow Poker Progressive™ table game hit twice during July. The first jackpot payoff occurred at Thunder Valley Casino just outside of Sacramento, California, where a Northern California player was awarded over $500,000 after receiving a seven-card straight flush and hitting on the side bet. The second jackpot payout was awarded at the Rampart Casino in Las Vegas, where a Nevada player received over $70,000 and became the casino’s second player to trigger the progressive jackpot since the game went live in April. As the first progressive table game released since Shuffle Master acquired Progressive Gaming International Corporation (PGIC)’s Table Game Division in September 2007, Fortune Pai Gow Poker Progressive™ allows players to make a small progressive wager in addition to their standard Pai Gow Poker wager to be eligible to win a progressive jackpot in addition to their odds payouts. The top hand in the game, a seven-card straight flush, pays 8,000 to 1 and 100% of the jackpot. Since the game’s introduction in late calendar 2007, the Company has 168 Fortune Pai Gow Progressive™ tables installed or pending installation. The Company has recently begun installing progressives on several of its other popular titles, including Three Card Poker® and its Royal Match 21™ Blackjack side bet. Mark L. Yoseloff, Ph.D., Shuffle Master Chairman and Chief Executive Officer commented that, "Since we began installing the progressive version of our popular Fortune Pai Gow Poker proprietary table game late last year, the enhanced game has rapidly become a staple product in a growing number of casinos throughout North America. Additionally, its increasing installed base and performance is an excellent example of the validity of our strategic initiative of adding value to our existing games in the field.” About Shuffle Master, Inc. Shuffle Master, Inc. is a gaming supply company specializing in providing its casino customers with improved profitability, productivity and security, as well as popular and cutting-edge gaming entertainment content, through value-add products in four distinct categories: Utility products which includes automatic card shuffler, roulette chip sorters and intelligent table system modules, Proprietary Table Games which include live table game tournaments, Electronic Table Systems which include various e-Table game platforms, and Electronic Gaming Machines which include traditional video slot machines for select markets and wireless gaming solutions. The Company is included in the S&P Smallcap 600 Index. Information about the Company and its products can be found on the Internet at www.shufflemaster.com. Forward Looking Statements This release contains forward-looking statements that are based on management’s current beliefs and expectations about future events, as well as on assumptions made by and information available to management. The Company considers such statements to be made under the safe harbor created by the federal securities laws to which it is subject, and assumes no obligation to update or supplement such statements. Forward-looking statements reflect and are subject to risks and uncertainties that could cause actual results to differ materially from expectations. Risk factors that could cause actual results to differ materially from expectations include, but are not limited to, the following: we may be unable to repurchase our contingent convertible senior notes; our intellectual property or products may be infringed, misappropriated, invalid, or unenforceable, or subject to claims of infringement, invalidity or unenforceability, or insufficient to cover competitors' products; the gaming industry is highly regulated and we must adhere to various regulations and maintain our licenses to continue our operations; the search for and possible transition to a new chief executive officer, and the search for and the transition to a new chief financial officer, could be disruptive to our business or simply unsuccessful; our ability to implement our five-point strategic plan successfully is subject to many factors, some of which are beyond our control; litigation may subject us to significant legal expenses, damages and liability; our products currently in development may not achieve commercial success; we compete in a single industry, and our business would suffer if our products become obsolete or demand for them decreases; any disruption in our manufacturing processes or significant increases in manufacturing costs could adversely affect our business; our gaming operations, particularly our Utility, Proprietary Table Games, Electronic Table Systems and Electronic Gaming Machines, may experience losses due to technical difficulties or fraudulent activities; we operate in a very competitive business environment; we are dependent on the success of our customers and are subject to industry fluctuations; risks that impact our customers may impact us; certain market risks may affect our business, results of operations and prospects; a downturn in general economic conditions or in the gaming industry or a reduction in demand for gaming may adversely affect our results of operations; economic, political and other risks associated with our international sales and operations could adversely affect our operating results; changes in gaming regulations or laws; we are exposed to foreign currency risk; we could face considerable business and financial risk in implementing acquisitions; if our products contain defects, our reputation could be harmed and our results of operations adversely affected; we may be unable to adequately comply with public reporting requirements; our continued compliance with our financial covenants in our revolving credit facility is subject to many factors, some of which are beyond our control; the restrictive covenants in the agreement governing our revolving credit facility may limit our ability to finance future operations or capital needs or engage in other business activities that may be in our interest; our available cash and access to additional capital may be limited by our substantial leverage; and our business is subject to quarterly fluctuation. Additional information on these and other risk factors that could potentially affect the Company’s financial results may be found in documents filed by the Company with the Securities and Exchange Commission, including the Company’s current reports on Form 8-K, quarterly reports on Form 10-Q and annual report on Form 10-K and registration statement on Form S-1, filed on June 27, 2008, as amended.