Frost & Sullivan Recognizes RealNetworks for Providing Best Products and Services to Mobile Operators
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Based on its recent analysis of the U.S. mobile video services markets, Frost
& Sullivan today recognizes RealNetworks®,
Inc. (NASDAQ:RNWK), the digital entertainment services company, with the
2007 North American Frost & Sullivan Award for Product Line Strategy in
U.S. Mobile Video Services Markets. RealNetworks has emerged as the
preferred partner of tier-I mobile operators who have entrusted it with
managing various aspects of their mobile video service offerings.
RealNetworks’ mobile video solutions enable
encoding, management, and delivery of video to a wide range of devices
and support multiple business models providing communications service
providers with the flexibility needed to adapt to the market.
RealNetworks has positioned its mobile video solutions as an application
service provider (ASP) service. This allows service providers to simply
manage the business relationships with the content providers, while
RealNetworks provides application development for packaging mobile
content, hosts the mobile video service and delivers the content. In
total, RealNetworks’ video products and
services currently provide the streaming media infrastructure for over
100 key broadband and mobile operators around the world.
"RealNetworks was one of the first network
infrastructure companies to appreciate the need to move towards
supporting universal standards and incorporating a cross-platform
approach within its solutions,” says Frost
& Sullivan Industry Analyst Vikrant Gandhi. "This
has dramatically increased the attractiveness of the company’s
service delivery platform solutions among service providers, who use
RealNetworks’ network delivery components for
multiple types of services.”
The company introduced its end-to-end service delivery and management
solution for service providers in 2005, and announced Cingular Wireless
(now AT&T) as the first major customer for the system. The solution for
AT&T included RealNetworks’ Helix Mobile
Server for streaming mobile video content, Helix Mobile Gateway for
streaming and caching content, Helix Mobile Producer for content
integration and Helix DNA client for media playback on mobile devices.
"RealNetworks’
mobile video platform is a key reason for the availability of a wide
range of streaming and downloadable content on AT&T, and has been
instrumental in the encouraging growth of mobile video at the company,”
adds Gandhi. "Several other mobile operators
and service providers also use various network infrastructure components
from RealNetworks to offer mobile video content.” "With increasing device fragmentation,
content formats, multiple device submission requirements and other
related complexities, managing mobile video services in-house can
present unprecedented challenges to the mobile operators,”
said Larry Moores, Vice President, Global Marketing and Product
Management, RealNetworks. "For years we have
remained committed to helping our customers overcome these challenges to
deliver superior video services whenever and wherever consumers are. We
value Frost & Sullivan’s recognition that
RealNetworks continues to prove its effectiveness in the United States
and therefore is best poised to support mobile operators.”
Each year, Frost & Sullivan presents this Award to the
company that has demonstrated the most insight into the needs and
product demands of its customers. The recipient company has optimized
its product line by leveraging products with the various price,
performance, and feature points required by one or more market segments.
Frost & Sullivan Best Practices Awards recognize companies in
a variety of regional and global markets for demonstrating outstanding
achievement and superior performance in areas such as leadership,
technological innovation, customer service, and strategic product
development. Industry analysts compare market participants and measure
performance through in-depth interviews, analysis, and extensive
secondary research in order to identify best practices in the industry.
RNWK-G
ABOUT REALNETWORKS
RealNetworks, Inc. delivers digital entertainment services to consumers
via PC, portable music player, home entertainment system or mobile
phone. Real created the streaming media category in 1995 and has
continued to lead the market with pioneering products and services,
including: RealPlayer®, the first mainstream
media player to enable one-click downloading and recording of Internet
video; the award-winning Rhapsody® digital
music service, which delivers more than 1 billion songs per year;
RealArcade®, one of the largest casual games
destinations on the Web; and a variety of mobile entertainment services,
such as ringback tones, offered to consumers through leading wireless
carriers around the world. RealNetworks' corporate information is
located at www.realnetworks.com/company.
ABOUT FROST & SULLIVAN Frost & Sullivan, the Growth Consulting Company, partners
with clients to accelerate their growth. The company's Growth
Partnership Services, Growth Consulting and Career Best Practices
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RealNetworks, RealArcade, Rhapsody, RealPlayer and the Real logo are
trademarks or registered trademarks of RealNetworks, Inc. or its
subsidiaries. All other trademarks, names of actual companies and
products mentioned herein are the property of their respective owners.