Fueling the Digital Billboard Revolution: Daktronics Installs 500th

Daktronics Inc. (NASDAQ:DAKT), the nation’s number one manufacturer of digital billboards, today announced its 500th digital billboard installation. The company, which installed its first digital billboard in 2001, has played a major role in fueling the digital revolution by offering an easy, full-service solution to outdoor advertising companies. In August, Daktronics further cemented its status as the digital outdoor leader when it introduced the Valo™ OT digital billboard, a groundbreaking new product. The Valo™ OT digital billboard not only weighs less and consumes less energy than competing products, it also has an innovative pixel layout which offers superior image quality. Daktronics designed the Valo™ OT product to meet the evolving needs of the digital outdoor market. The product has several notable features: a proprietary mounting system that saves time and money during installation, an internal content controller that helps ensure sign code compliance and an intelligent diagnostics system that allows for remote monitoring and service. "We are very excited to have installed our 500th LED billboard,” said Jeremy Johnson, billboard sales manager at Daktronics. "Not only does this mark a milestone for Daktronics, it indicates that this business is strong and growing rapidly. We are pleased to see this level of industry participation at this stage of the game.” About Daktronics Daktronics is one of the world’s largest suppliers of digital billboards, large-screen video displays and control systems, computer-programmable displays and electronic scoreboards. The company excels in the control of large display systems, including those that require integration of multiple complex displays showing real-time information, graphics, animation and video. Daktronics designs, manufactures, markets and services display systems for customers around the world, in sport, business and transportation applications. For more information, visit the company’s World Wide Web site at: http://www.daktronics.com, e-mail the company at outdoor@daktronics.com, call (605) 697-4300 or toll-free (800) 325-8766 in the United States or write to the company at 331 32nd Ave. PO Box 5128 Brookings, S.D. 57006-5128. Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements reflecting the company’s expectations or beliefs concerning future events, which could materially affect company performance in the future. The company cautions that these and similar statements involve risk and uncertainties including changes in economic and market conditions, management of growth, timing and magnitude of future contracts and other risks noted in the company’s Securities and Exchange Commission filings which may cause actual results to differ materially. Forward-looking statements are made in the context of information available as of the date stated. The company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur.