GM Ad Leaves Ford Seething, Plotting Revenge

A General Motors (NYSE: GM) ad is bothering Ford (NYSE: F) ... a lot! Ford took in potshots from GM positing, tongue-in-cheek, the F150 would not fare as well as Silverado on an apocalyptic event. But this is not what's bothering the Blue Oval automaker. Cheeky mine-beats-yours bragging should not bother Ford any more than its message has any factual relevance whatsoever. Ford's marketing chief Jim Farley wishes, in hindsight, that Ford had not taken itself on the advertising sidelines during the Superbowl. "My biggest regret is we didn't create a long-form Super Bowl-like ad and promote it," he said to reporters at the National Automobile Dealers Association convention. The automaker had taken the fiscally responsible route in not partaking on the enormously expensive Superbowl time slots. In a YouTube and Twitter era, where advertising has come to be entertainment itself, it is difficult to understand why Ford, who spends fully 25 percent of its marketing budget on ...

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