HOT ROD® (www.HOTROD.com),
the top hot rodding and performance magazine and a publication of Source
Interlink Media, LLC, a subsidiary of media and marketing services
company Source Interlink Companies, Inc. (NASDAQ:SORC), announced today
that HOT ROD Television is continuing its partnership for the 2009
season with Fox Cable Networks’ SPEED™ , the definitive television
network for motor sports and the automotive lifestyle.
HOT ROD Television has teamed with SPEED
again in 2009 and comes back with the same attitude as it continues to
expand on the excitement, passion and lifestyle of Hot Rod Magazine. HOT
ROD Magazine brings its pages of pure enthusiast excitement to the
airwaves, where viewers can experience all the thrills of muscle car
events, news and features. HOT ROD Television covers the most exciting
programming in motor sports; from the hottest cars to the coolest
events, capturing it all.
"SPEED is by far the best fit for HOT ROD TV, and our strong viewership
during 2008 proves it,” said Jerry Pitt, Editorial Director for HOT ROD
Magazine.
"Our content is right down the center for SPEED viewers,” added Sean
Holzman, President of Source Interlink Media’s Enterprises division.
"The series has been extremely successful on SPEED, and we are looking
forward to another exciting season with the team at SPEED.”
Click
here to view HRTV video
As America’s longest running performance automotive program, HOT ROD
Television is one of SPEED’s highest-rated series during its weekend
morning "Engine Block” programming. Partnering with the award-winning
production team of BCII, the team at HOT ROD Magazine brings the best in
automotive programming to car enthusiasts with high definition clarity
and the power of the HOT ROD brand.
"Hot Rod Television is a well-produced series and a consistently strong
performer for us on weekend mornings,” said Robert Ecker, SPEED’s VP of
Programming and Executive Producer. "The show has been a solid addition
for us in its freshman year and we look forward to all-new episodes
rolling out in 2009.”
Don't miss an episode of HOT ROD Television as it brings conversations
with automotive legends and celebrities showcasing the passion of car
enthusiasts worldwide. HOT ROD Television’s expansive appeal makes it a
program for the whole automotive enthusiast family.
About SPEED
SPEED is part of Fox Cable Networks (FCN), a unit of Fox Networks Group,
a wholly owned division of News Corporation (NYSE:NWS). SPEED is the
nation's first and foremost cable television network dedicated to motor
sports and the passion for everything automotive. From racing to
restoration, motorcycles to movies, SPEED delivers quality programming
from the track to the garage. Now available in more than 78 million
homes in North America, SPEED is among the fastest-growing sports cable
networks in the country, the home to NASCAR on SPEED, and an industry
leader in interactive TV, video on demand, mobile initiatives and
broadband services. For more information, please visit www.SPEEDtv.com,
the online motor sports authority.
About HOT ROD and Source Interlink
Celebrating its 60th anniversary, HOT ROD Magazine is an
internationally recognized leading automotive publisher and the leading
authority on hot rodding. HOT ROD covers the gamut of hot rodding with
an unrivaled mix of technical information, industry commentary and new
trends. Delivering a wider range of information than the competition,
HOT ROD engages its loyal readers with a compelling visual style and
comprehensive editorial package. Regular departments - from the
thoughtful musings of "Starting Line” to the in-your-face reader letters
of "Reaction Time” - not only inform, but entertain the reader as well.
HOT ROD is
published by Source
Interlink Media, LLC and has a monthly circulation of over 675,000
with an estimated total monthly readership of approximately 7.4 million
hot rod enthusiasts. HOT ROD also is also available online at HotRod.com
and is the sponsor its annual HOT ROD Power Tour event held every June
in major U.S. cities.
A look
back at 60 years of HOT ROD Magazine covers depicts six decades of
hot rodding heritage. From the first issue in January 1948 to the latest
issue currently on the newsstand, web users can browse through the
evolution of hot rodding as only HOT ROD could cover it. Web site users
can vote for their favorite cover from each year.
Source
Interlink Companies, Inc. (NASDAQ:SORC), a $2.2 Billion media and
marketing services company operating in 25 states, is a leading U.S.
distributor of home entertainment products and services and one of the
largest publishers of magazines and online content for enthusiast
audiences. Source
Interlink Media, LLC publishes over 75 magazines and 90 related web
sites. Source Interlink Distribution services tens of thousands of
retail store locations throughout North America distributing DVDs, music
CDs, magazines, video games, books and related items. In addition to
distributing over 6,000 distinct magazine titles annually, the Company
maintains the largest in-stock catalog of CDs and DVDs in the U.S. - a
combined total of more than 260,000 titles. Supply chain relationships
include consumer goods advertisers, subscribers, movie studios, record
labels, magazine and newspaper publishers, confectionary companies and
manufacturers of general merchandise.