Chordiant Software, Inc. (Nasdaq: CHRD), the leading provider of
Customer Experience (Cx™) software and services, jointly with its global
partner IBM (NYSE: IBM) today announced that they have completed the
pilot implementation of Chordiant’s front-office Cx solution for
servicing clients at the retail arm of KIT Finance Bank.
In light of its plans to considerably expand its retail business, KIT
Finance Bank faced the task of maximizing the efficiency of its sales
and servicing channels. The bank’s existing IT environment included
multiple disparate banking applications that contained customer data and
functionality. The goal of the new solution was to reduce the effort
needed to perform transactions at the branches and in the contact center
and to shift the focus to sales and servicing clients.
To meet these goals the bank needed a front-office solution that would
consolidate information on customers, products and services within a
common desktop, standardize and automate all key business processes in
sales and servicing customers, simplify and speed-up the work of
personnel, and improve quality of servicing through implementation of
real-time Next-Best-Action™ recommendations to the clients. From a
technology standpoint, the goal was to integrate with existing systems
at the bank and considerably reduce the time required for implementation
and modification of banking products.
The bank chose Chordiant because it could successfully manage the above
tasks with the use of operational CRM and modern open technologies. The
solution is effectively multi-channel, which allows the integration of
various customer servicing channels within the single platform. These
include contact center, branch, internet bank, electronic self
servicing, etc. KIT Bank also selected Chordiant because of IBM and
Chordiant’s experience in implementing such solutions at leading banks
around the world.
The purpose of the pilot was to test the Chordiant solution in a Russian
environment in one sales channel (branch) and with one product line
(term deposits by individuals). The standard Chordiant front-office
solution was localized and customized to meet the requirements of the
bank and integrated with the banks’ existing solutions. Following tests
the customized solution was accepted by the bank.
"Implementation of the pilot confirmed that our choice of IBM and
Chordiant was correct. The solution allowed us to improve the quality of
servicing customers and increase personnel efficiency. One of the most
impressive characteristics of the Chordiant front office was the
fivefold reduction in the average time to open a term deposit. The joint
work of the IBM-Chordiant team allowed us to achieve a solution within
limited timeframes,” said Vladislav Bykov, Deputy Director General of
KIT Finance Investment Bank.
IBM managed the project and coordinated the activity of all
participants. IBM Global Business Services (IBM GBS) consultants and
Chordiant specialists designed the solution, which allows new product
lines to be added with minimal modification to the existing customer
service modules. The front office was integrated with existing systems
using a Service Oriented Architecture (SOA) and WEB-services through IBM
WebSphere Enterprise Service Bus.
"IBM and Chordiant have a long history of partnership and have
successfully implemented Chordiant solutions many times all over the
world. This project is an important milestone in our cooperation—it is
the first implementation of Chordiant in Russia, and we are happy that
this experience was a success. Efficient implementation processes and
active participation by the banks’ specialists resulted in the project
going live in five months. This is a very good result, particularly when
you consider that it had to be localized for the Russian market and
customized to suit the client,” said the head of IBM GBS Boris Hohl.
About Chordiant Software, Inc.
Chordiant helps leading global brands with high-volume customer service
needs deliver the best possible customer experience. Unlike traditional
business applications, Chordiant Customer Experience (Cx) front-office
solutions blend multi-channel interaction management with predictive
desktop decisioning, enabling companies to capture and effectively
anticipate and respond to customer behavior in all channels, in
real-time. For global leaders in insurance/healthcare,
telecommunications and financial services, this deeper understanding
cultivates a lasting, one-to-one relationship that aligns the most
appropriate value proposition to each consumer. With Chordiant Cx
solutions, customer loyalty, operational productivity and profitability
reach new levels of return. For more information, visit Chordiant at www.chordiant.com.
Chordiant and the Chordiant logo are registered trademarks of
Chordiant Software, Inc. The Customer Experience Company,
Next-Best-Action, and Cx are trademarks of Chordiant Software, Inc. All
other trademarks and registered trademarks are the properties of their
respective owners.