Furthering its reach within Latin America’s most populous country, IHG
(InterContinental Hotels Group), (LON:IHG) (NYSE:IHG) (ADRs), the
world's largest hotel group by number of rooms, announced today that it
has signed agreements to develop four new Holiday Inn Express
properties, as well as for the conversion of an existing independent
full-service Holiday Inn, increasing IHG’s presence in Brazil to 12
cities.
The properties include new-build Holiday Inn Express hotels in Belem,
Cuiaba, Maceio and Manaus, all expected to open by end of 2011. The
Holiday Inn Sao Luis, a conversion of an independent hotel will be open
later this year. These agreements prove IHG’s commitment to expanding
its brand portfolio throughout the country of Brazil, Latin America’s
single largest destination.
”Brazil’s bustling business and tourism industries continue to provide
excellent opportunities for IHG to further our mid-scale brand
presence,” said Alvaro Diago, area president, IHG Latin America "IHG can
trace our roots in Brazil to 1946, with an almost continuous presence
for more than 60 years. We have a great understanding of how the region
operates, as well as its potential for development and growth.”
The Holiday Inn Sao Luis will open in the Fall of 2009 as a newly
renovated hotel that will meet Holiday Inn hotel brand standards. The
hotel is owned by Sands Administradora de Hoteis, under a license
agreement with a company in the InterContinental Hotels Group. The
property is located on São Luís Island in São Marcos Bay, in a region
rich in history, culture, and beautiful architecture.
The new 156-room Holiday Inn Express Belem will be located in the
bustling industrial district of the 390-year-old city long-renowned as
the gateway to the Amazon River basin, in the country’s northeastern
corridor. The city's colonial sector affords visitors a European charm
with antique churches and traditional buildings, while modern buildings
and skyscrapers attest to the growing metropolis. The Holiday Inn
Express Belem, slated to open in early 2011, will be owned and developed
by Hotel e Restaurante Via Norte Ltda. under a license agreement with a
company in the InterContinental Hotels Group.
The 160-room, Holiday Inn Express Maceio will be located in Maceio,
which serves as a major resort area for the center of the country’s
Northeastern corridor. The city is renowned for its pristine beaches and
natural beauty, making leisure tourism one of its main sources of
economic prosperity. Slated for opening in late 2011, the new Holiday
Inn Express will be owned and developed by MC3 Hotelaria, under a
license agreement with a company in the InterContinental Hotels Group.
The 128-room Holiday Inn Express Cuiabá will boast a location in the
exact center of South America, a point of pride for the residents of
Cuiabá. The city’s economy thrives on tourism, agro-industry, trade and
its culture. The property, slated for completion in second quarter 2011
will be developed and owned by Diamante Azul Hotelaria, under a license
agreement with a company in the InterContinental Hotels Group.
In Manaus, Brazil, the heart of the Amazon rainforest, IHG will be
adding the Holiday Inn Express Manaus. The property will be developed
and owned by Platinum Hotéis Ltda., under a license agreement with a
company in the InterContinental Hotels Group. This new 180-room Holiday
Inn Express will be located adjacent to the city’s thriving convention
center. The city of more than two million residents is the second
largest metropolitan area in Northern Brazil and is recognized for its
Duty Free Zone, as well as its eco-tourism industry. The Holiday Inn
Express Manaus is expected to open in the summer of 2011.
"We are delighted to not only be signing five new agreements, but to
establish five new relationships for IHG within Brazil,” added Diago.
"These new partners are further proof of the success of IHG’s value
proposition and support our long-term commitment not only to Brazil, but
also to Latin America as a whole.”
The hotels will all feature the new Holiday Inn signs, which will mark
the seal of approval that they exemplify the standards of the $1 billion
Holiday Inn brand relaunch program. First announced in 2007, the program
was established to create a more contemporary brand image as part of the
drive to increase quality and consistency across the global portfolio.
The program focuses on arrival and welcome services, guestroom, and
guest bath comfort. The global estate of more than 3,200 Holiday Inn and
Holiday Inn Express properties is expected to be relaunched by the end
of 2010.
Elements of the relaunch include:
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Redesigned Brand Signage
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An evolution of the iconic script logo, energizing the signature
color green and eliminating the current shield shape for a more
refreshed and contemporary look.
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Refreshed Guest Room (Holiday Inn
only)
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New bedding that redefines the look and feel of each guest room with
fresh, white triple-sheeting and pillows that come in two comfort
levels: "soft” and "firm.” An enhanced bathroom that features an
improved showerhead offering superior pressure, as well as a
signature shower curtain with curved rod and new amenities to
deliver a consistent bath experience that feels fresh and
contemporary.
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Warm Welcome
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A new signature arrival – including new lighting, landscaping and
design features – that creates an energized and branded sense of
welcome that is universally recognizable. Customized music and scent
selections also engage guests in a complete sensory experience, and
a decluttered front desk to promote a more efficient and interactive
check-in process.
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New Service Promise
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A best-in-class service culture – "Stay Real” – to further ensure
the team develops the behaviors and skills to best serve guests so
they feel like individuals and not numbers. Genuine people
delivering real service. Leading the charge will be a newly created
position at each hotel – the Guest Experience Champion.
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IHG currently has 11 properties in eight cities in Brazil, including
Belem, Curitiba, Fortaleza, Natal, Porto Alegre, Rio, Salvador Bahia and
Sao Paulo and will be opening the Holiday Inn Manaus later this year.
IHG has more than 170 hotels in Mexico, Central and South America and
the Caribbean, and has been serving Latin America for more than 60
years. IHG is the world’s largest hotel group by number of rooms and has
hotels situated in nearly every key market throughout the Latin America
territory.
Note to Editors:
InterContinental Hotels Group (IHG) (LON:IHG) (NYSE:IHG) (ADRs) is
the world's largest hotel group by number of rooms.
IHG owns,
manages, leases or franchises, through various subsidiaries, more than
4,200 hotels and over 620,000 guest rooms in nearly 100 countries and
territories around the world.
The Group owns a portfolio of well
recognized and respected hotel brands including InterContinental®
Hotels & Resorts, Hotel Indigo®, Crowne
Plaza® Hotels & Resorts, Holiday Inn®
Hotels and Resorts, Holiday Inn Express®,
Staybridge Suites® and Candlewood Suites®,
and also manages the world's largest hotel loyalty program, Priority Club®
Rewards with 43 million members worldwide.
IHG has nearly 1,700 hotels in its development pipeline, which will
create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and
is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel
brands at www.ihg.com
and information for the Priority Club Rewards program at www.priorityclub.com.
For the latest news from IHG, visit our online Press Office at www.ihg.com/media.