Furthering its reach into Central America, IHG (InterContinental Hotels
Group), (LSE:IHG) (NYSE:IHG) (ADRs), the world's largest hotel group by
number of rooms, announced plans to develop two new Holiday Inn hotels
in Central America, the first two of seven agreed-upon properties that
will be built in the region through a development agreement with the
Hotel Division of San Salvador-based Grupo AGRISAL.
The first two properties to be developed include a six-story
full-service Holiday Inn in San Jose, Costa Rica and a 13-story Holiday
Inn Express in San Salvador, El Salvador. These will be IHG’s second and
third properties with Grupo AGRISAL’s Hotel Division, which also owns
the Holiday Inn San Salvador.
"We are proud to be broadening our presence in Central America,
especially with Grupo AGRISAL, in which we have a solid relationship
that began in 2006,” says Alvaro Diago, Area President, IHG Latin
America. "We are excited to announce these two new hotels and look
forward to the next five that follow.”
The Holiday Inn Escazú San Jose in Costa Rica will be located in the
exclusive district of Escazú in San José. The 163-room Holiday Inn will
be part of the Riverwalk Business & Plaza Shopping Mall development
which includes a variety of stores and boutiques as well as an office
building. The property will be in close proximity to the city’s CIMA
Hospital and Medical Center, a convenient location for the medical
tourism sector, and thirty minutes from San José’s International
Airport. It is scheduled to open in the third quarter 2010.
The Holiday Inn Express Zona Rosa San Salvador in El Salvador will be
located in the trendiest district of San Salvador known as Zona Rosa,
surrounded by restaurants, bars, shops and offices. The 151-room Holiday
Inn Express will be part of a new commercial development consisting of
two office towers and a shopping mall. It is slated to open in the
second semester 2011.
The agreement with the Hotel Division of Grupo AGRISAL is for the
development of a total of seven IHG-branded hotels in Central America
within a five year period under a license agreement with a company in
the InterContinental Hotels Group.
"We are thrilled to be entering into these two new franchise agreements
with IHG,” says Eduardo Quiñónez, Executive Director, the Hotel Division
of Grupo AGRISAL. "We value and trust IHG, as it is one of the largest
and most global hotel companies in the world, and we look forward to
developing other properties with them.”
The new signings come on the heels of several recent Holiday Inn
signings for IHG, including agreements with five different developers
for a Holiday Inn hotel and four Holiday Inn Express properties in
Brazil, as well as the extension of the franchise agreement with
Santiago, Chile-based Talbot, S.A., for seven existing Holiday Inn
Express hotels in Chile and Argentina and one Holiday Inn located at
Santiago’s International Airport, Chile.
The hotels will all feature the new Holiday Inn signs, which will mark
the seal of approval that they exemplify the standards of the $1 billion
Holiday Inn brand relaunch program. First announced in 2007, the program
was established to create a more contemporary brand image as part of the
drive to increase quality and consistency across the global portfolio.
The program focuses on arrival and welcome services, guestroom, and
guest bath comfort. The global estate of more than 3,200 Holiday Inn and
Holiday Inn Express properties is expected to be relaunched by the end
of 2010.
Elements of the relaunch include:
Redesigned Brand Signage
An evolution of the iconic script logo, energizing the signature color
green and eliminating the current shield shape for a more refreshed and
contemporary look.
Refreshed Guest Room (Holiday Inn only)
New bedding that redefines the look and feel of each guest room with
fresh, white triple-sheeting and pillows that come in two comfort
levels: "soft” and "firm.” An enhanced bathroom that features an
improved showerhead offering superior pressure, as well as a signature
shower curtain with curved rod and new amenities to deliver a consistent
bath experience that feels fresh and contemporary.
Warm Welcome
A new signature arrival – including new lighting, landscaping and design
features – that creates an energized and branded sense of welcome that
is universally recognizable. Customized music and scent selections also
engage guests in a complete sensory experience, and a decluttered front
desk to promote a more efficient and interactive check-in process.
New Service Promise
A best-in-class service culture – "Stay Real” – to further ensure the
team develops the behaviors and skills to best serve guests so they feel
like individuals and not numbers. Genuine people delivering real
service. Leading the charge will be a newly created position at each
hotel – the Guest Experience Champion.
IHG currently has five properties operating in Costa Rica including the
Real InterContinental Hotel & Club Tower Costa Rica, Crowne Plaza
Corobici San Jose, Holiday Inn San Jose – Aurola, Holiday Inn Express
San Jose - Airport, and the newly opened Hotel Indigo San Jose Forum
Costa Rica; with two additional properties in El Salvador which are the
Real InterContinental San Salvador and the Holiday Inn San Salvador.
IHG has more than 180 hotels in Mexico, Central and South America and
the Caribbean, and has been serving Latin America for over 60 years. IHG
is the world’s largest hotel group by number of rooms, and has hotels
situated in nearly every key market throughout Latin America.
Notes to Editors:
InterContinental Hotels Group (IHG) [LON:IHG, NYSE:IHG (ADRs)] is the
world's largest hotel group by number of rooms.
IHG owns,
manages, leases or franchises, through various subsidiaries, more than
4,200 hotels and over 620,000 guest rooms in nearly 100 countries and
territories around the world.
The Group owns a portfolio of well
recognized and respected hotel brands including InterContinental®
Hotels & Resorts, Hotel Indigo®, Crowne
Plaza® Hotels & Resorts, Holiday Inn®
Hotels and Resorts, Holiday Inn Club Vacations™, Holiday Inn
Express®, Staybridge Suites®
and Candlewood Suites®, and also manages the
world's largest hotel loyalty program, Priority Club® Rewards,
with 43 million members worldwide.
IHG has nearly 1,700 hotels in its development pipeline, which will
create 140,000 jobs worldwide over the next few years.
InterContinental Hotels Group PLC is the Group's holding company and
is incorporated in Great Britain and registered in England and Wales.
IHG offers information and online reservations for all its hotel
brands at www.ihg.com
and information for the Priority Club Rewards program at www.priorityclub.com.
For the latest news from IHG, visit our online Press Office at www.ihg.com/media.
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