IntelliChoice.com, the leading provider of automotive cost and
value analysis and part of Source Interlink Media (NASDAQ:SORC), today
announced the winners of its 10th annual ranking of Certified Pre-Owned
(CPO) manufacturer-sponsored programs. Overall, Volvo took the top
ranking for the second straight year among Luxury manufacturers, while
Volkswagen holds its title for five straight years for best Non-Luxury
program. The biggest surprise was the addition of MINI to the top of the
table in a virtual mathematical tie with VW. The rankings were announced
at the 2009 National Remarketing Conference & Used Car Expo, in San
Diego, California.
"2008 marks the 10th year that
IntelliChoice.com has issued the industry’s
only report card for Certified
Pre-Owned vehicles,” said James Bell,
editor of IntelliChoice.com. "During that
time, we have seen every automaker launch a CPO program, and many of
them have built their programs with our inspection and ranking criteria
as a guidepost. Even in this difficult economy, people will still need a
new car now and then, and certified used cars are even more attractive
to buyers who are looking for value. With depreciation rates running
higher on many new cars, CPO is a great way for buyers to get a great
car without taking a big hit when they drive it off the lot.”
Volvo and Volkswagen are repeat winners from last year, but Bell noted
that the battle for CPO supremacy is tighter than ever, as 2008 marked
the first mathematical tie in the Non-Luxury cars category (VW and
MINI). "Many automakers score high on CPO
rankings, so those that come out on top are to be commended for beating
stiff competition,” said Bell. "There’s
also good news for American automakers here, as Ford and GM scored tops
on Brand Value for Luxury and Non-Luxury vehicles, respectively.”
While new auto sales are showing steep declines, Bell said that 2008 CPO
sales have actually made slight gains, in terms of both month to month
and year to year growth.
IntelliChoice.com 2009 CPO Winners
IntelliChoice.com investigates and analyzes 32 manufacturer programs.
Certified Pre-Owned Vehicles (CPOs) are cars, trucks and sport utility
vehicles that have come off lease or have been resold to dealers, and
have been thoroughly inspected prior to sale. IntelliChoice.com's Best
Certified Pre-Owned Awards are presented in the Luxury and Non-Luxury
classes. The following breaks out the top vehicles in each category and
the three most important sub-categories:
|
Luxury Cars
|
|
Overall:
Volvo
|
|
Warranty: Porsche
|
|
100% Inspection Compliance: Audi, Infiniti, Jaguar, Land
Rover, Lincoln, Mercedes-Benz, and Volvo
|
|
Brand Value: Lincoln
|
|
|
|
Non-Luxury Cars
|
|
Overall:
VW
and MINI
(statistical tie)
|
|
Warranty: MINI
|
|
100% Inspection Compliance: Ford, Mercury, Nissan and Suzuki
|
|
Brand Value: General Motors
|
"CPO programs rely on inventory,”
said Bell. "The current market we are in will
likely lead to greater choice of CPO vehicles. This spells good news for
those prospective buyers who do their homework and are looking for a
good deal.”
Methodology
IntelliChoice.com initiated its Certified Pre-Owned awards program ten
years ago to address the significant growth of the CPO offering and
consumer demand for comprehensive analysis. Programs are rated on a set
of criteria that consumers identify as having the most value, such as
extended manufacturer warranties, title verification, certification inspection
process and roadside assistance in addition to special financing and
return exchange policies. The criteria also account for program/dealer
compliance and brand value.
The most important considerations cited by consumers when shopping for a
Certified Pre-Owned vehicle are the auto warranties and inspections
offered by the manufacturers. For its 2008 rankings, IntelliChoice.com
made slight changes to its methodology, including accounting for the
fact that almost all automakers now offer CPO extended warranties.
About IntelliChoice.com, Source Interlink Media, and Source Interlink
Companies, Inc.
IntelliChoice.com, part of Source Interlink Media, LLC, is the market
leader in automotive ownership cost and value analysis. Founded in 1986,
IntelliChoice.com is committed to empowering consumers to make better
purchase decisions by providing independent and essential automotive
information and tools. Through the IntelliChoice.com web site, consumers
get the help they need to research, compare, configure and price
vehicles. The site also connects buyers to the buying alternatives of
their choice, including vehicle manufacturers and an online car buying
guide. Source Interlink Media, LLC is a subsidiary of Source Interlink
Companies, Inc. (NASDAQ: SORC), a media and marketing services company.
Source Interlink is one of the largest publishers of magazines and
online content for enthusiast audiences and a leading distributor of
home entertainment products, including DVDs, music CDs, magazines,
games, books and related items. You can learn more about IntelliChoice
at www.intellichoice.com and
Source Interlink at www.sourceinterlink.com.