J.C. Penney, Wal-Mart: Hot Trends

NEW YORK (TheStreet) -- Popular searches on the Internet Thursday include J.C. Penney, as the discount retailer is planning a major overhaul of its stores, bringing in a new pricing strategy and changing store layouts. Instead of deep product discounts, Penney will now offer new, more predictable pricing on new products in a new presentation. The store's traditional deep discounting will go away next week, and beginning in August each Penney store will be divided into about 100 sections featuring specific brands or product categories. Two separate shops within Penney be added per month at each store, including the likes of the Martha Stewart brand and fashion designer Nanette Lepore. Some underperforming brands are expected to be cut, though it is still uncertain which ones may be shed. The retailer is expected to release further details of the plan on Thursday. ... Click to view a price quote on JCP. Click to research the Retail industry.

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