Lee Enterprises Appoints Vice President - Audience
Lee Enterprises zu myNews hinzufügen Was ist das?
Lee Enterprises, Incorporated (NYSE: LEE), has elevated Suzanna Frank
from director of research and marketing to the new position of vice
president – audience.
Mary Junck, chairman and chief executive officer, said the new position
reflects the increasing importance of developing both print and online
audiences.
"Since 2003, Suzanna has been an excellent
director of research and marketing for Lee,”
Junck said. "She’s
moved us dramatically forward in measuring and understanding our many
audiences and has provided outstanding marketing know-how to our sales
teams. Suzanna is uniquely qualified for this new, key role that will
focus on driving the continued growth of our audiences.”
Paul Farrell, vice president – sales and
marketing, said Frank will oversee circulation and readership growth
efforts and will help promote and build larger online audiences. He said
she will continue to give support and expertise to the sales and
marketing team and be responsible for Lee’s
market research.
"Suzanna has led our ongoing research, which
we call the Lee Audience Report. It shows that we reach 71 percent of
all adults in our markets through a combination of our newspapers and
online sites, up from 67 percent a year ago,”
Farrell said. "More people of all ages are
reading our newspapers, more people are using our online sites, and more
people are relying on a combination. These massive and increasing
audiences, which Suzanna is helping us both measure and better serve,
allow us to provide more ways for advertisers to reach their target
customers.”
He said Frank’s responsibilities will include
those previously held by Nancy L. Green, who has been serving both as
Lee vice president – circulation and as
publisher of The Courier in Waterloo/Cedar Falls, Iowa. Green has
been appointed vice president of circulation for Lee St. Louis and
president of STL Distribution Services.
In 2005, Frank served two months as interim publisher of the Quad-City
Times in Davenport. Before joining Lee in 2003, she was market
research manager for the San Diego Union-Tribune and was a senior
consultant in marketing strategy at Kannon Consulting Inc. in Chicago.
She has a degree in international relations from Eastern Illinois
University in Charleston and a master's degree in business
administration and marketing from DePaul University in Chicago. She is a
member of Newspaper Association of America's Research Federation board
of directors and is a frequent presenter at industry conferences. She
and her husband, Jason, have two young sons.
Lee Enterprises (NYSE: LEE) is a premier publisher of local news,
information and advertising in primarily midsize markets, with 50 daily
newspapers and a joint interest in five others, rapidly growing online
sites and more than 300 weekly newspapers and specialty publications in
23 states. Lee’s newspapers have circulation
of 1.6 million daily and 1.9 million Sunday, reaching more than four
million readers daily. Lee’s online sites
attract 12 million unique visitors monthly, and Lee’s
weekly publications have distribution of more than 4.5 million
households. Lee’s other newspaper markets
include St. Louis, Mo.; Lincoln, Neb.; Madison, Wis.; Davenport, Iowa;
Billings, Mont.; Bloomington, Ill.; and Tucson, Ariz. For more
information about Lee, please visit www.lee.net.