MIVA Direct Launches the 'ALOT' Brand

MIVA Direct, Inc., the content and toolbar division of global digital media company, MIVA, Inc. (NASDAQ:MIVA), today announced the launch of the ALOT brand. The new ALOT brand has been created to give a rich, integrated user experience across multiple web properties, including toolbars, web search and startpages. The interest-specific ALOT toolbars allow Internet users to have one click access to information from their web browser; the ALOT.com website lets users search the web without needing to download a toolbar; and the ‘my ALOT’ startpage enables users to create and personalize a startpage with their favorite widgets, blogs, email accounts, social networks, IM accounts, photos, videos and podcasts all in one place. ALOT’s mission is ‘to make a lot of information easy’. To help achieve its goal, as well as providing multiple points of access to information, ALOT has incorporated content and functionality from premium partners. Web search across the toolbars, the website and the startpages is powered by Google with partner attribution. ALOT aims to provide users with interest-specific information. The ALOT toolbars are created around interest categories, for example the ALOT music toolbar which has been developed in partnership with eMusic. A number of other interest-specific toolbars are expected to launch in the coming months. The ‘my ALOT’ startpage, which is powered by Netvibes, has also been created with users’ individual interests in mind; users are able to personalize and choose the information streams they receive. Consumer control and transparency are fundamentally important to ALOT. TRUSTe certification of the ALOT toolbars1 highlights that consumers are fully informed of the features of the toolbar and have to give consent before downloading it; that users can also easily and quickly uninstall the toolbar and that ALOT is firmly committed to protecting consumer privacy. Sponsors of the Trusted Download Program include AOL, CNET Networks, Microsoft, Verizon and Yahoo! and the program’s whitelist can be found at: http://www.truste.org/tdp/whitelist. "The ALOT brand has been created with relevancy, ease of use and transparency for the user in mind," commented Rob Roe, SVP/General Manager, MIVA Direct. "The entire user experience is paramount to us – we want ALOT to become synonymous with the phrase ‘making information easy.'" The importance of providing relevant information to users is intrinsic to ALOT’s business model. As a participant in the Google AdSense program, ALOT earns revenue when users click on the relevant, targeted search ads delivered to their site. Another revenue stream, which again is centered on providing users with relevant information, are the branded widgets on the ‘my ALOT’ startpage. ALOT has developed widgets which give ALOT users information from both MIVA-owned and third-party sites. For example, the 'Right Now on eBay' widget provides shopping information and the soon-to-launch ‘Spill widget’ will provide movie information from the MIVA-owned Spill website. "We’re delighted with the early results we’ve had," continued Rob. "Since our soft launch in September in the US market we now have over 630,000 active ALOT Toolbar users." ALOT is expected to launch many more interest-specific toolbars in the coming months as well as rolling out beyond the US across Europe. The ALOT brand is expected to replace many of MIVA Direct’s former toolbar brands. http://my.alot.com/ www.miva.com About MIVA Direct, Inc. MIVA Direct operates a portfolio of consumer websites and interest-specific toolbars that focus on pop-culture and infotainment. MIVA Direct’s millions of active toolbars span a range of niche sectors including jokes, music, recipes and horoscopes and offer consumers search functionality in addition to one-click access to tailored content. The newly launched ALOT toolbars found at www.alot.com, aim to ‘make a lot of information easy’ for Internet uses. MIVA Direct’s portfolio of consumer destination sites attract over 15 million unique visitors each month and includes www.spill.com, an animated movie review site; www.screensavers.com, the number one website for screensavers and wallpapers; and leading weather portal, www.weatherstudio.com. MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA). About MIVA®, Inc. MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a mission to deliver valuable digital audiences to advertisers. MIVA has two focuses to its business: owning and operating a growing portfolio of consumer destination sites and interest-specific toolbars, through its MIVA Direct division; and running a third-party contextual Pay-Per-Click ad network focused on key vertical sectors, through its MIVA Media division. MIVA, Inc. operates across North America and Europe. Forward-looking Statements This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including (1) our ability to successfully execute upon our corporate strategies, (2) our ability to develop and successfully market new products and services, and (3) the potential acceptance of new products in the market. Additional key risks are described in MIVA's reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2006 and our most recently filed Form 10-Q. ®Registered trademark 1 The version of the ALOT toolbar that is TRUSTe certified is 1.03.