MIVA Direct Partners with Netvibes to Offer Toolbar Consumers a Personalized Start Page
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MIVA Direct Inc., the content and toolbar division of global digital
media company, MIVA Inc. (NASDAQ:MIVA), today announced a
partnership with Netvibes, the pioneer of the personalized homepage.
MIVA Direct will offer its toolbar consumers a best in class
personalized start page through the newly launched Netvibes Premium
Universe. MIVA will enable Internet users to personalize their start
page with their favorite widgets, blogs, email accounts, social
networks, instant messengers, photos, videos and podcasts all in one
place.
The start page will expand MIVA Direct’s
product offering, enhance the overall experience for the consumer and is
designed to leverage MIVA Direct’s existing
toolbar distribution, without incurring significant additional
advertising expense.
MIVA Direct generates millions of toolbar downloads every month and with
today’s announcement, toolbar users will also
have the option to install a highly personalized start page. The start
page is expected to generate advertising inventory for MIVA Media
clients and type-in search traffic for MIVA Direct’s
search monetization partner. Additionally, MIVA Direct anticipates
leveraging content for the start page from its growing portfolio of
consumer destination sites, including the online movie community Spill.com.
"This partnership is aligned with our strategy
for building consumer media and at the same time increases our consumer
value proposition. We believe that this represents an opportunity for
revenue growth and incremental EBITDA contribution,”
said Rob Roe, General Manager/SVP, MIVA Direct.
"MIVA Direct’s
substantial distribution and focus on providing a first-rate consumer
experience fits perfectly with Netvibes’
strategy, making this partnership compelling for Netvibes, MIVA and
Internet users alike,” said Tariq Krim, CEO
and founder of Netvibes. "As a Netvibes
Premium Universe partner, MIVA has established itself as a key player in
the rapidly emerging widget economy.” www.miva.com www.netvibes.com About MIVA Direct Inc.
MIVA Direct operates a growing portfolio of consumer websites and
category specific toolbars that focus on pop-culture and infotainment.
MIVA Direct’s millions of active toolbars
span a range of niche sectors including jokes, music, recipes and
horoscopes and offer consumers search functionality in addition to
one-click access to tailored content. Its portfolio of consumer
destination sites attract over 15 million unique visitors each month and
includes www.spill.com, an Alexa top
100 movie review site; www.screensavers.com,
the number one website for screensavers and wallpapers; and leading
weather portal, www.weatherstudio.com.
MIVA Direct is owned by MIVA, Inc. (NASDAQ:MIVA).
About MIVA®
Inc.
MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a
mission to deliver valuable digital audiences to advertisers. MIVA has
two focuses to its business: owning and operating a growing portfolio of
consumer destination sites and category specific toolbars, through its
MIVA Direct division; and running a third-party contextual Pay-Per-Click
ad network focused on key vertical sectors, through its MIVA Ad Network
division. MIVA, Inc. operates across North America and Europe.
About Netvibes
Netvibes pioneered the personalized homepage, an alternative to
traditional web portals. With millions of users in more than 150
countries, Netvibes lets individuals assemble all in one place their
favorite widgets, websites, blogs, email accounts, social networks,
search engines, instant messengers, photos, videos, podcasts, and
everything else they enjoy on the Web. Founded in 2005 by Tariq Krim,
Netvibes (http://www.netvibes.com)
has offices in Paris, London and San Francisco.
Forward-looking Statements
This press release contains certain forward-looking statements that are
based upon current expectations and involve certain risks and
uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as "plan,"
"will," "intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and other
factors, some of which are beyond our control and difficult to predict
and could cause actual results to differ materially from those expressed
or forecasted in the forward-looking statements, including (1) our
ability to successfully execute upon our corporate strategies, (2) our
ability to develop and successfully market new products and services,
and (3) the potential acceptance of new products in the market.
Additional key risks are described in MIVA's reports filed with the U.S.
Securities and Exchange Commission, including the Form 10-K for fiscal
2006 and our most recently filed Form 10-Q.
®Registered trademark.
