MIVA Media Announces U.S. and U.K. Pay-Per-Click Agreements with Greenlight Wireless
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MIVA Media, a leading digital advertising
network and a division of MIVA, Inc. (NASDAQ: MIVA), today announced
U.S. and U.K. Pay-Per-Click agreements with wireless technology
specialist, Greenlight Wireless.
The agreements will see MIVA’s Pay-Per-Click
ads displayed to consumers accessing Greenlight Wireless’
portfolio of U.S. and U.K. partner sites from their mobile phones. This
partner network includes national news, entertainment and network
operator sites that generate over 30 million mobile searches per month1.
Additionally, MIVA’s Pay-Per-Click
ads will be displayed to mobile users who utilize Greenlight Wireless’
Skweezer service. Skweezer is a free service that compresses and
reformats web pages to make them easier to view and navigate via mobile
phones and PDAs.
With both implementations MIVA’s Pay-Per-Click
ads will be targeted using Greenlight Wireless’
proprietary contextual technology and will be displayed alongside site
content on users’ handsets.
MIVA has been testing mobile ad delivery with Greenlight Wireless in the
U.S. for the past six months. However, with these new agreements the
campaign will now be fully rolled-out across the U.S. and U.K.
"We believe these agreements are a significant
vote of confidence in our ability to effectively monetize mobile
content. Greenlight Wireless has award-winning technology as well as a
prestigious and growing distribution network making this an exciting new
distribution channel for MIVA advertisers,”
commented S. Brian Mukherjee, SVP & Group Managing Director, MIVA Media.
Adds Kevin Perkins, Chief Executive Officer, Greenlight Wireless:
"Combining the skill sets of Greenlight
Wireless and MIVA enable us to get around three of the fundamental
issues facing mobile marketing today –
diverse technology, advertiser depth, and content availability. The
beauty of these agreements is that MIVA’s
advertisers can now market to mobile websites without the need to plan
or buy campaigns separately.” www.miva.com www.greenlightwireless.net About MIVA Media
MIVA Media is a contextual Pay-Per-Click (PPC) ad network focused on key
vertical sectors. Its mission is to deliver valuable digital audiences
to advertisers. MIVA Media delivers more than 100 million cost-effective
leads to advertisers each month and helps maximize revenue for the
thousands of third-party web publishers that display its PPC ads. MIVA
Media offers three PPC Networks: the vertically focused MIVA Precision
Network; the MIVA Core Network which offers broad, horizontal Ad
distribution; and SearchFeed which specifically targets small-to-medium
sized advertisers and web publishers. MIVA Media is owned by MIVA, Inc.
(NASDAQ:MIVA).
About MIVA®,
Inc.
MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a
mission to deliver valuable digital audiences to advertisers. MIVA has
two focuses to its business: owning and operating a growing portfolio of
consumer destination sites and category specific toolbars, through its
MIVA Direct division; and running a 3rd party contextual Pay-Per-Click
ad network focused on key vertical sectors, through its MIVA Media
division. MIVA, Inc. operates across North America and Europe.
About Greenlight Wireless
Greenlight Wireless is a leading innovator of wireless technologies,
providing mobile solutions for enterprise-level businesses, web portals,
and wireless carriers. Greenlight Wireless' consumer-oriented Skweezer
service optimizes Web content for handheld devices, providing a richer
browsing experience and adding value to wireless data offerings.
Greenlight's Advertizer product is a cutting-edge advertising program
for operators, search engines, and publishers who want to monetize their
content in the mobile environment.
Forward-looking Statements
This press release contains certain forward-looking statements that are
based upon current expectations and involve certain risks and
uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as "plan,"
"will," "intend," "believe" or "expect'" or variations of such words and
similar expressions are intended to identify such forward-looking
statements. These forward-looking statements are not guarantees of
future performance and are subject to risks, uncertainties, and other
factors, some of which are beyond our control and difficult to predict
and could cause actual results to differ materially from those expressed
or forecasted in the forward-looking statements, including (1) our
ability to successfully execute upon our corporate strategies, (2) our
ability to develop and successfully market new products and services,
and (3) the potential acceptance of new products in the market.
Additional key risks are described in MIVA's reports filed with the U.S.
Securities and Exchange Commission, including the Form 10-K for fiscal
2006 and our most recently filed Form 10-Q.
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1 Source: Greenlight Wireless
