MIVA Reports Record Audience Growth for Spill.com
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MIVA, Inc. (NASDAQ:MIVA), a global digital media company, today
announced record audience growth for its movie
review and entertainment site, Spill.com.
In June 2008, Spill.com attracted 715,000 unique users, a 39 percent
increase over the 513,000 unique users visiting the site in May 2008 and
a 100% increase over the 358,000 unique users who visited the site in
January 20081. June 2008 also saw the site
generate its highest number of page views since launch at 2.8 million2,
and record over 1.1 million streams of its animated movie reviews3.
"In just over a year since launch, Spill.com
has ranked as high as the 12th most popular
movie and entertainment site on the web4.
Despite being only halfway through July, the number of unique users
visiting the site so far this month has already surpassed the record
high we achieved in June5 and we have an
aggressive social media marketing, PR and search engine optimization
program in place to help sustain and further build on this growth,”
commented Sloan Gaon, MIVA's Senior VP, Global Strategy.
Launched in May 2007, Spill.com centers on proprietary animated reviews
of the latest movie releases compiled by The Spill Crew. The site
also includes hundreds of thousands of pages of movie related
information and a full suite of social networking features specifically
geared towards movie enthusiasts.
www.spill.com www.miva.com About Spill.com
Spill is an online movie community and movie information resource. At
the heart of the Spill site are down to earth and irreverent animated
reviews of the latest film releases which are posted each week by The
Spill Crew: Korey, Carlyle, Cyrus, Leon and Co-Host 3000. Among the
latest reviews on Spill are the Hellboy
II: The Golden Army movie review and the Hancock
movie review.
The Spill site offers users a full range of social networking features.
Users can create their own profile pages, build and maintain networks of
friends and upload videos and pictures. Users can also access over
600,000 pages of movie-related information from film synopses and cast
lists through to a comprehensive database of actors and actresses.
About MIVA® Inc.
MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a
mission to deliver valuable digital audiences to advertisers. MIVA has
two focuses to its business: owning and operating a growing portfolio of
consumer destination sites and interest-specific toolbars, through its
MIVA Direct division; and running a third-party contextual Pay-Per-Click
ad network focused on key vertical sectors, through its MIVA Media
division. MIVA, Inc. operates across North America and Europe.
Forward-looking Statements
This press release contains certain forward-looking statements that are
based upon current expectations and involve certain risks and
uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as "anticipate"
, "plan," "will," "intend," "believe" or "expect'" or variations of such
words and similar expressions are intended to identify such
forward-looking statements. These forward-looking statements are not
guarantees of future performance and are subject to risks,
uncertainties, and other factors, some of which are beyond our control
and difficult to predict and could cause actual results to differ
materially from those expressed or forecasted in the forward-looking
statements, including (1) our ability to successfully execute upon our
product strategies, (2) our ability to develop and successfully market
our toolbar products, and (3) the potential acceptance of new products
in the market. Additional key risks are described in MIVA's reports
filed with the U.S. Securities and Exchange Commission, including the
Form 10-K for fiscal 2007 and our most recently filed Form 10-Q.
®Registered trademark
1 Source: Hitbox
2 Source: Hitbox
3 Source: Internal statistics
4 Source: Hitwise April 1, 2008
5 Source: Hitbox. Unique users 853,533 as of
7.16.08
