MIVA's ALOT Toolbar User Base Tops 3 Million
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MIVA Direct, Inc. the toolbar, homepage and content division of digital
media company, MIVA, Inc., (NASDAQ:MIVA), announced a 26 percent
increase in its ALOT toolbar user base over the past 16 days.
On July 13, 2008 the total number of ALOT toolbar users was 3.4 million,
a 26 percent increase over the 2.7 million ALOT toolbar users at June 27
this year1. During the same period, MIVA Direct’s
overall toolbar user base grew to 6.7 million from 6.3 million, with
ALOT toolbar users now outnumbering users of MIVA’s
legacy toolbar brand2. ALOT also continues to
out-monetize MIVA’s legacy brand, delivering
revenue per thousand live users (RPMLU) over 56% higher as well as
consistently improved retention rates3.
"I believe we have reached an important
milestone in the roll-out of our ALOT brand. Not only do ALOT toolbars
now outnumber our legacy brand, but ALOT also continues to outperform
our legacy brand in terms of both monetization and retention,”
commented Peter Corrao, MIVA’s Chief Executive
Officer.
MIVA launched the ALOT toolbar brand in Q4 2007. Since launch, MIVA has
continued to introduce new toolbar verticals. There are currently over
thirty toolbar verticals available for download including music,
reference, recipes and health. The recent growth in the ALOT toolbar
user base is due primarily to increased investment in toolbar marketing.
www.alot.com www.miva.com 1 Source: internal statistics 6/27/08-7/13-08
2 Source: internal statistics
3 Source: internal statistics 6/27/08-7/13-08
About MIVA Direct, Inc.
MIVA Direct operates a portfolio of consumer websites, interest-specific
toolbars and personalized homepages. MIVA Direct's millions of active
toolbars span a range of niche sectors including jokes, music, recipes
and horoscopes and offer consumers search functionality in addition to
one-click access to tailored content. MIVA Direct is owned by MIVA, Inc.
(NASDAQ:MIVA).
About MIVA® Inc.
MIVA, Inc. (NASDAQ:MIVA) is a global digital media company with a
mission to deliver valuable digital audiences to advertisers. MIVA has
two focuses to its business: owning and operating a growing portfolio of
consumer destination sites and interest-specific toolbars, through its
MIVA Direct division; and running a third-party contextual Pay-Per-Click
ad network focused on key vertical sectors, through its MIVA Media
division. MIVA, Inc. operates across North America and Europe.
Forward-looking Statements
This press release contains certain forward-looking statements that are
based upon current expectations and involve certain risks and
uncertainties within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. Words or expressions such as
"anticipate", "plan," "will," "intend," "believe" or "expect" or
variations of such words and similar expressions are intended to
identify such forward-looking statements. These forward-looking
statements are not guarantees of future performance and are subject to
risks, uncertainties, and other factors, some of which are beyond our
control and difficult to predict and could cause actual results to
differ materially from those expressed or forecasted in the
forward-looking statements, including (1) our ability to successfully
execute upon our product strategies, (2) our ability to develop and
successfully market our toolbar products, and (3) the potential
acceptance of new products in the market. Additional key risks are
described in MIVA's reports filed with the U.S. Securities and Exchange
Commission, including the Form 10-K for fiscal 2007 and our most
recently filed Form 10-Q.
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