MOTOR TREND® (www.motortrend.com),
a publication of Source Interlink Media, LLC, a subsidiary of media and
marketing services company Source Interlink Companies, Inc.
(NASDAQ:SORC), today announces the "MOTOR TREND CERTIFIED ADVANTAGE
Powered by EASYCARE” program. This program for Pre-Owned Vehicles offers
consumers an opportunity to purchase used vehicles that have been
thoroughly inspected, repaired, and guaranteed.
"MOTOR TREND CERTIFIED ADVANTAGE is the first Certified Vehicle program
to be specifically developed to deliver a superior consumer
experience from purchase through ownership,” says Larry Dorfman, CEO
of EasyCare. In addition to industry-leading pre-sale inspections,
processes, and warranties, every MOTOR TREND CERTIFIED ADVANTAGE vehicle
comes standard with EasyCare benefits like Paintless Dent Removal
Coverage, Key and Key Fob Replacement Coverage, and 24/7 Concierge
Service, all designed to make the vehicle more fun to own and to drive.
"Consumers feel more comfortable buying Certified vehicles because with
thorough inspections and added warranties, it is very much like buying a
new vehicle,” says Sean Holzman, President of Source Interlink Media’s
Enterprise Division. "The Motor Trend Certified Advantage is not
intended to compete with OEM Certified programs; it is built to enhance
them. Knowing that there were many pre-owned vehicles on franchise
dealers’ lots that were not part of the OEM certified programs, we
recognized the opportunity to provide franchise dealers and consumers
with a trusted third-party certification for qualified vehicles,” added
Mr. Holzman
EASYCARE recently received the "MOTOR TREND Recommended Best Buy” for
their suite of Vehicle Service Benefits. CEO Larry Dorfman notes,
"EASYCARE introduced the first independent Certified program in 1996,
prior to the introduction of most OEM programs. We have always felt that
these programs are a valuable asset to consumers and franchise dealers.
We are excited to provide a program of this caliber to help reward and
drive business to those exceptional dealers who are committed to
providing an outstanding consumer experience and the best pre-owned
vehicles available.”
MOTOR TREND CERTIFIED ADVANTAGE participation will be made available to
a limited number of dealers who have been thoroughly vetted and trained
by EASYCARE to deliver a noticeably better buying and ownership
experience, and have agreed to provide every customer with the superior
service outlined in the MOTOR TREND 7-Point Performance Pledge (www.easycare.com/motortrendcert/pledge).
The program is being introduced at the first three dealers, including
Wade Ford in Atlanta, GA; Tom Gill Chevrolet in Florence, KY; and Planet
Honda in Union, New Jersey in December, 2008, with a rollout program
through 2009 and forward. For more information about this program,
including how to apply to become an Official MOTOR TREND CERTIFIED
ADVANTAGE dealer, please visit www.easycare.com/motortrendcert.
About EASYCARE™, an Automobile
Protection Corporation brand
Founded in 1984, Automobile Protection Corporation-APCO is the leading
independent provider of automotive benefits specifically created to
enhance a consumer’s vehicle buying and ownership experience in ways
that create long-term bonds between the consumer and their dealership.
APCO’s benefits are provided under the EASYCARE brand as well as on
behalf of some of the most preeminent manufacturers in the automotive
industry, including Jaguar, Land Rover, Mazda and Volvo. With over 1.8
million contracts currently in force, APCO has paid over $1.9 Billion in
claims, approximately $200 Million of which was in the last 12 months.
Please visit www.EASYCARE.com.
About MOTOR TREND and Source Interlink
MOTOR TREND magazine, a publication of Source
Interlink Media, LLC, was founded in 1949 and has a circulation of
1.1 million and a total readership of 7.1 million. Internationally
recognized as one of the leading brands in automotive publishing, MOTOR
TREND comprises Motor Trend Magazine; the award-winning website motortrend.com;
Motor Trend Radio; Truck Trend; Motor Trend International Auto Shows;
Motor Trend en Espanol; and the renowned Motor Trend Car, Sport/Utility
and Truck of the Year Awards program.
Source
Interlink Companies, Inc. (NASDAQ:SORC), a $2.2 Billion media and
marketing services company operating in 25 states, is a leading U.S.
distributor of home entertainment products and services and one of the
largest publishers of magazines and online content for enthusiast
audiences. Source
Interlink Media, LLC publishes over 75 magazines and 90 related web
sites. Source Interlink Distribution services tens of thousands of
retail store locations throughout North America distributing DVDs, music
CDs, magazines, video games, books, and related items. In addition to
distributing over 5,900 distinct magazine titles annually, the Company
maintains the largest in-stock catalog of CDs and DVDs in the U.S. -- a
combined total of more than 260,000 titles. Supply chain relationships
include consumer goods advertisers, subscribers, movie studios, record
labels, magazine and newspaper publishers, confectionary companies and
manufacturers of general merchandise.