MOTOR TREND® (www.motortrend.com),
the leading automotive authority and a publication of Source Interlink
Media, LLC, a subsidiary of media and marketing services company Source
Interlink Companies, Inc (NASDAQ:SORC), announced today that EasyCare™
benefits (www.easycare.com)
have been named a "MOTOR TREND Recommended
Best Buy”.
To be eligible for this distinction, a brand must pass a MOTOR TREND
evaluation process including site visits, references, a financial
review, and an assessment of the brand’s
delivery of the overall customer experience.
"Our first exposure to
EasyCare came
soon after we started surveying the market looking for those products
and services that would meet our standards. One of the nation’s
most successful dealer groups, Sonic Automotive, recommended them as ‘the
best in the industry,’ which piqued our
interest,” said Sean Holzman, President of
Source Interlink Media’s Enterprises
division. "And then it seemed that the more
we looked into the valuable products and services that EasyCare offers
its customers, the more dealers and consumers we found who echoed this
same sentiment.”
EasyCare has assembled a full suite of benefits specifically designed to
"enhance the consumer’s
overall buying and ownership experience”
which
fits in perfectly with the MOTOR TREND program. This is by design:
EasyCare regularly researches the driving public to help uncover
opportunities to address consumers’
vehicle-related challenges in innovative ways. The following EasyCare
benefits have been awarded the "MOTOR TREND
Recommended Best Buy” designation:
-
EasyCare™ Vehicle Service Contracts
(Mechanical Repair and Convenience Coverage)
-
EasyCare™ DriverCare (Coverage for Leased
Cars)
-
EasyCare™ GAP (Guaranteed Asset Protection)
-
EasyCare™ Dent Repair (Paintless Dent
Removal Coverage)
-
EasyCare™ KeyCare (Key and Key Fob
Replacement Coverage)
-
EasyCare™
Personal Assistant (24/7
Personal Concierge Service)
Automotive Industry research clearly shows that consumer satisfaction
and continued dealership patronage is closely tied to an individual’s
shopping/buying and service department experiences at their dealership.
EasyCare has developed a proprietary process: "The
Advantage,” which when integrated into the
Franchised Dealership has been proven to create a significantly improved
buying and ownership experience for the consumer.
EasyCare Chief Executive Officer Larry Dorfman remarks, "When
we partner with a dealership our commitment is to improve their overall
dealership to consumer relationship. We help each of our dealers focus
on creating their own unique marketplace advantage, and then partner
with them to train their entire organization to deliver their advantage
in customer-preferred ways. Our goal is to help our partner dealers
create positive relationships with the drivers in their community
before, during, and after the vehicle sale.”
Holzman adds, "We’re
particularly excited about naming EasyCare’s
benefits as a "MOTOR TREND Recommended Best
Buy”
because their business philosophy
lines up with our own. We’re both committed
to addressing and building the reputation of the automotive industry; we
genuinely believe that a consumer can focus on enjoying driving their
vehicle, knowing that their service needs are being cared for.”
About EasyCare™,
an Automobile Protection Corporation brand
Founded in 1984, Automobile Protection Corporation-APCO is the leading
independent provider of automotive benefits specifically created to
enhance a consumer’s vehicle buying and
ownership experience in ways that create long-term bonds between the
consumer and their dealership. APCO’s
benefits are provided under the EasyCare brand as well as on behalf of
some of the most preeminent manufacturers in the automotive industry,
including Jaguar, Land Rover, Mazda and Volvo. With over 1.8 million
contracts currently in force, APCO has paid over $1.9 Billion in claims,
approximately $200 Million of which was in the last 12 months. Please
visit www.easycare.com.
About MOTOR TREND and Source Interlink
MOTOR TREND magazine, a publication of Source
Interlink Media, LLC, was founded in 1949 and has a circulation of
1.1 million and a total readership of 7.1 million. Internationally
recognized as one of the leading brands in automotive publishing, MOTOR
TREND comprises Motor Trend Magazine; the award-winning website motortrend.com;
Motor Trend Radio; Truck Trend; Motor Trend International Auto Shows;
Motor Trend en Espanol; and the renowned Motor Trend Car, Sport/Utility
and Truck of the Year Awards program.
Source
Interlink Companies, Inc. (NASDAQ: SORC), a $2.2 Billion media and
marketing services company operating in 25 states, is a leading U.S.
distributor of home entertainment products and services and one of the
largest publishers of magazines and online content for enthusiast
audiences. Source
Interlink Media, LLC publishes over 75 magazines and 90 related web
sites. Source Interlink Distribution services tens of thousands of
retail store locations throughout North America distributing DVDs, music
CDs, magazines, video games, books, and related items. In addition to
distributing over 5,900 distinct magazine titles annually, the Company
maintains the largest in-stock catalog of CDs and DVDs in the U.S. -- a
combined total of more than 260,000 titles. Supply chain relationships
include consumer goods advertisers, subscribers, movie studios, record
labels, magazine and newspaper publishers, confectionary companies and
manufacturers of general merchandise.