Microsoft Wants Windows Phone To Succeed So Badly, It's Tapping Amazon Users (MSFT)

Here's a surprise: Microsoft today released tools that lets Windows Phone 7 apps be built and hosted on Amazon's cloud.Microsoft has its own cloud, Azure. Naturally, those making WP7 apps are encouraged to use Azure.But ignoring Amazon also meant ignoring the gazillions of mobile phone apps for Android and the iPhone already hosted on there. It also meant ignoring the possibility that those apps could be rejiggered to work with WP7, too.So Microsoft has released a beta version of a software development toolkit that makes it easy to build Windows Phone apps that connect to AWS.In a blog post announcing the SDK, Jean Paoli, General Manager of Interoperability Strategy at Microsoft said, "It literally takes minutes to create a cloud-ready application in C# with this toolkit. We look forward to this toolkit eventually resulting in many more great apps in the rapidly growing Windows Phone marketplace.”This is another indication that the culture of Microsoft is changing. Microsoft has for decades operated on a "built-here" mentality. As new technologies became popular, it built its own competors. It built its own browser, its own database, its own CRM tool suite, its own server virtualization engine, its own search engine. And then it declared war.But the cloud is changing how people use software. And it's changing how Microsoft thinks, too.Please follow SAI: Enterprise on Twitter and Facebook.Join the conversation about this story »See Also:Salesforce Made A $200 Million Bet Last Year, And It's Paying OffWindows 8 Tablets Will Probably Launch WITHOUT A New Version Of OfficeMoxie Challenges Jive, Promises Profits This Year

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