Midway Soars into Stores with the Release of NBA Ballers(R): Chosen One(TM)
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Midway Games Inc. (NYSE: MWY), a leading interactive entertainment
software publisher and developer, today announced that NBA Ballers®:
Chosen One™ has shipped for the Xbox®360 videogame and entertainment system and the PlayStation®3
computer entertainment system. With fast-paced gameplay and
state-of-the-art player likenesses, Chosen One delivers classic Midway
arcade-style hoops action. NBA Ballers: Chosen One is scheduled
to be available at a U.S. suggested retail price of $59.99.
"With Dwight Howard as cover athlete, NBA
Ballers: Chosen One brings the franchise back to its basketball
roots with fantastic gameplay and true, next generation graphics,”
said Mona Hamilton, vice president of marketing, Midway Amusement Games,
LLC. "We definitely wanted to listen
to our NBA Ballers fan base and focus on the gameplay elements that were
considered most desirable to them. As a result, we feel as if Chosen One
delivers the best over-the-top basketball gaming experience available.”
Dwight Howard of the Orlando Magic and Al Horford of the Atlanta Hawks
are featured on the packaging for NBA Ballers: Chosen One. Howard
has established himself as one of the NBA’s
elite big men, enjoyed a breakout season averaging 20.7 points and 14.2
rebounds per game. Voted by fans as the starting center on the Eastern
Conference 2008 All-Stars, Dwight wowed the nation by winning the Sprite
Slam Dunk contest with some of the most innovative dunks ever seen
during an NBA All-Star Weekend. Atlanta rookie, Al Horford, who plays a
key role in the game’s single player story
mode, is enjoying a fantastic rookie season in the NBA. The "double-double
machine” has been named the NBA Rookie of the
Month twice and is in the running for the NBA Rookie of the Year Award.
In addition to its superstar NBA talent, Midway has also employed the
talents of two music industry heavyweights to score the game’s
soundtrack and to announce the game’s
play-by-play. Chuck D, the famed front man and founder of Public Enemy,
serves as announcer and studio-host for Chosen One, and provides
play-by-play commentary throughout the game. Just Blaze, who has
produced tracks for best-selling artists such as Jay-Z,
Usher,
Kanye West, Busta
Rhymes, T.I. and
many more, produced the entire instrumental score for NBA Ballers:
Chosen One. NBA Ballers: Chosen One Marketing Highlights:
National television advertising campaign on multiple mainstream
broadcast and cable networks, including ABC, BET, ESPN, ESPN2, NBATV,
TNT, and WGN
Large presence at this year’s 2008 NBA
All-Star Weekend in New Orleans, including a full-court basketball
activity area and game arcade at Jam Session, as well as partnering
with the NBA to build a new basketball court at a Katrina-damaged, New
Orleans elementary school
Aggressive online campaign with top-tier enthusiast and mainstream
consumer sites including NBA.com, Facebook.com, IGN.com, and Yahoo.com
Print advertising campaign across multiple major video game and
consumer publications including Game Informer, PlayStation
Official Magazine, Official Xbox Magazine, SI for Kids, XXL and Dime
Aggressive pre-sell / launch programs across all national retailers
Dedicated web presence at www.nbaballers.com,
the official website of NBA Ballers: Chosen One About NBA Ballers: Chosen One NBA Ballers: Chosen One is a unique fantasy basketball
entertainment experience featuring one-on-one and two-on-two action with
the NBA’s elite players. More than 65 of the
NBA’s top superstar athletes come to life as
the NBA Ballers franchise continues its legacy as the graphical
leader in the sports videogame industry. NBA Ballers: Chosen One
will put players up-close and into the action with new "action
movie” style game cameras that highlight
every move. Create-a-Baller and take on the challenge of the epic "Chosen
One Tournament”, brought to you live from the
most exotic courts around the world. As you progress through the game,
earn the right to use an NBA star’s "Shut
‘Em Down” Super
Move or take your Baller online to test your playing skills against
others.
For the latest game information, screenshots and more, please click on
to www.nbaballers.com.
About Midway
Midway Games Inc. (NYSE:MWY), headquartered in Chicago, Illinois, with
offices throughout the world, is a leading developer and publisher of
interactive entertainment software for major videogame systems and
personal computers. More information about Midway and its products can
be found at www.midway.com.
The NBA and individual NBA member team identifications used on or in
this product are trademarks, copyrighted designs and other forms of
intellectual property of NBA Properties, Inc. and the respective NBA
member teams and may not be used in whole or in part, without the prior
written consent of NBA Properties, Inc. ©
2008 NBA Properties, Inc. All rights reserved. Distributed under license
by Midway Home Entertainment Inc. "PlayStation" and the "PS" Family logo
are registered trademarks of Sony Computer Entertainment Inc. Xbox is a
registered trademark of Microsoft Corporation in the United States
and/or other countries. All other trademarks are the property of their
respective companies. Midway has provided the NBA.com, NBAStore.com,
Facebook.com, IGN.com and Yahoo.com links solely as a convenience for
you. The information on these sites has been prepared by third parties
and Midway does not monitor, endorse or accept responsibility for the
content on non-Midway sites.
This press release contains "forward-looking statements" within the
meaning of the Private Securities Litigation Reform Act of 1995
concerning future business conditions and the outlook for Midway Games
Inc. (the "Company") based on currently available information that
involves risks and uncertainties. The Company's actual results could
differ materially from those anticipated in the forward-looking
statements as a result of these risks and uncertainties, including,
without limitation, the financial strength of the interactive
entertainment industry, dependence on new product introductions and the
ability to maintain the scheduling of such introductions, the current
console platform transition and other technological changes, dependence
on major platform manufacturers and other risks more fully described
under "Item 1. Business - Risk Factors" in the Company's Annual Report
on Form 10-K for the year ended December 31, 2007, and in more recent
filings made by the Company with the Securities and Exchange Commission.
Each forward-looking statement, including, without limitation, financial
guidance, speaks only as of the date on which it is made, and Midway
undertakes no obligation to update any forward-looking statement to
reflect events or circumstances after the date on which it is made or to
reflect the occurrence of anticipated or unanticipated events or
circumstances, except as required by law.