MySpace, the world’s premier social network,
and HP today announced plans to integrate HP printing technology across
multiple areas on MySpace, including all photo sections. This
unprecedented relationship is intended to enhance the MySpace experience
and enable millions of consumers to print the photo sections, personal
profiles, blog entries, comments and messages stored on their MySpace
profiles and share them offline in new and exciting ways.
Vyomesh Joshi, executive vice president of the Imaging and Printing
Group at HP, and MySpace Chief Executive Officer and co-founder Chris
DeWolfe announced the signing of the companies’
letter of intent to form the strategic relationship at HP’s
Annual
Imaging and Printing Conference.
"Sharing and storing photos online is
integral to the social networking experience and one of the most popular
activities on MySpace,” said DeWolfe. "The
MySpace platform is home to approximately 4 billion images and our
users, from teens to grandparents, will now have an easier way to share
their digital assets. We’re excited to
partner with HP, a leader in printing, to provide users with new tools
to print their photos directly from MySpace and share their memories
offline as well.”
"By bringing the power of print to MySpace
users, we intend to unlock content from user profiles, friends’
comments, and photos that were previously only viewable online,”
said Joshi. "Ultimately, HP intends to enable
MySpace users to experience their content and tell their stories in a
whole new way.”
The first stage of the companies’
collaboration is expected to include an HP-branded print button that
enables MySpace users to preview and print photos directly from their
MySpace profiles. This includes photos in the blogs, comments and mail
sections. In the future, the companies expect to provide the ability to
create and print personalized merchandise with photos from MySpace.
As the country’s most trafficked website,
MySpace has approximately 4 billion images currently on its platform
from the more than 120 million users worldwide that use the site to
connect with people, content and culture. MySpace traffic recently hit
an all-time high with domestic unique users and engagement in August,
according to comScore, seeing approximately 76 million users domestically—each
averaging more than 4 hours on the site every month.(1)
comScore also reported MySpace surpassed Yahoo! to become the top
publisher of online display advertising in the United States, accounting
for nearly 16% of all display ads viewed in June.
The MySpace and HP product integration is anticipated to launch to the
MySpace community in the United States, Australia, Western Europe and
Canada in November.
About HP
HP, the world’s largest technology company,
provides printing and personal computing products and IT services,
software and solutions that simplify the technology experience for
consumers and businesses. HP completed its acquisition of EDS on Aug.
26, 2008. More information about HP (NYSE: HPQ) is available at http://www.hp.com.
About MySpace
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle
portal for connecting with friends, discovering popular culture, and
making a positive impact on the world. MySpace has created a connected
global community by integrating web profiles, blogs, instant messaging,
e-mail, music streaming, music videos, photo galleries, classified
listings, events, groups, college communities, and member forums. MySpace’s
international network includes more than 30 localized community sites in
the United States, Brazil, Canada, Latin America, Mexico, Austria,
Denmark, Finland, France, Germany, Ireland, Italy, Netherlands, Norway,
Portugal, Spain, Sweden, Switzerland, Australia, India, Japan, and New
Zealand. Fox Interactive Media is a division of News Corp. (NYSE:NWS)
(NYSE:NWS.A)
(ASX:NWS)
(ASX:NWSLV).
(1) Among the top 2000 domains comScore Media
Metrix, August 2008. For more information on comScore Networks, please
go to www.comscore.com.
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