PepsiCo Ads $500 Million In Spending; CP&B, Oglilvy, And Saatchi's January Layoffs -- Here's Today's Ad Brief

Fashion magazines boast increased ad page sales for spring -- W's March 2012 issue grew 25 percent from last year's.CP&B, Ogilvy, and Saatchi have all had implemented significant layoffs this month.PepsiCo to add $500 million in spending to increase long-term brand loyalty.Haircare brand Pantene will sponsor the 2012 Olympics to reach the female audience, backing 11 female athletes as "brand ambassadors."After five years, M&C Saatchi will reopen in New York. They have hired Jeff Brooks as CEO of the new office.Actress Anjelica Huston calls out CareerBuilder for continuing to use chimpanzees in their Super Bowl ads in spite of an industry-wide effort to stop the practice.Read The Brief every morning at Business Insider's new Advertising news channelPlease follow Advertising on Twitter and Facebook.Join the conversation about this story »See Also:Bud Light's Super Bowl Ad Plans Unveiled; Mindshare CEO Gets A New Job—Here's Today's Ad BriefEnter Business Insider's Caption Contest, Win $50GoDaddy's Second Leaked Super Bowl Ad Gives Techies A Slice Of Heaven

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