A unique collaboration between Liz Goldwyn's "Underwater Ballet” and
Clear Channel Outdoor will launch Friday April 24th, 2009 on 86
digital billboards across the metropolitan Los Angeles area for a month
long period. Each large LED billboard will display a series of still
images from Underwater Ballet during the course of its usual
advertisement rotation. A URL address on each billboard will
direct viewers to Goldwyn's website where the full, 6 minute film will
be available to view.
In addition, from May 1 – May 6th, Underwater Ballet will run in
its entirety on Spectacolor HD, Clear Channel Spectacolor's
hi-definition display in New York City’s Times Square. The film will air
twice per hour commencing at 12:00 noon on Friday, May 1st and until
12:00 midnight on Wednesday, May 6th. The film will show at 10 minutes
past every hour and again at 40 minutes past the hour. Audio from the
film will be listenable via mobile phone.
This is the first time a collaboration of this type has happened for
both entities. Clear Channel Outdoor’s donation of billboard space is
helping create a new paradigm for public art in urban areas. Billboard
project producer Aaron Rose (Beautiful Losers) hopes the goal of this
venture will be to, "Enrich the cultural landscape of these major cities
through the use of visual public art on billboards.”
Underwater Ballet is a new short film, directed by Liz Goldwyn.
Synopsis: "A lone woman in an underwater universe dances to a strange
and haunting tune. Obsessed, possessed by the music, she glides
throughout her galaxy. A million burnt-out stars float endlessly in the
atmosphere. She is of the sea and the earth and the heavens at once,
finally at peace in her resting place."
The film was shot with a Phantom Camera, which captures action at 1000
frames per second. (Normal frame rate is 24 frames per second.) In
post-production, the director experimented with the frame rate once
again, "dropping” frames in order to speed up or slow down the action,
so that the dancer appears at moments to be barely moving, one tendril
of hair slowing drifting in the atmosphere; while the next second, she
flutters like a butterfly. Underwater Ballet represents the first film
to experiment with this technique.
About Liz Goldwyn (filmmaker)
Liz Goldwyn is a Los Angeles based filmmaker. Liz’s first film, Pretty
Things,
a documentary showcasing 20th century burlesque
queens premiered on HBO in 2005 and the CBC in 2006. Her book on the
subject, Pretty Things: The Last
Generation of American Burlesque Queens was published by Harper
Collins in 2006. In addition, she has worked as consultant and curator
for Sotheby’s fashion departments as well as a global consultant for the
cosmetics company Shiseido. Liz was named New York Editor of French
Vogue, for 2001-2002 in addition to writing for various other
fashion/culture publications.
About Aaron Rose (project producer)
Aaron Rose is an artist, writer, musician, film director and independent
curator currently living in Los Angeles. For the last five years, he has
chosen artists for the Undefeated Billboard Project, a public art
project in Los Angeles produced in conjunction with Nike. He continues
to organize art and artist related projects for a variety of clients
around the world.
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor
advertising company with close to one million displays in over 50
countries across 5 continents. In the United States, the company
operates just under 200,000 advertising displays and has a presence in
49 of the top 50 Designated Market Areas. It also operates airport,
rail, taxi and mall advertising businesses worldwide. Its Spectacolor
(U.S.) and DEFI (international) divisions are the global market leaders
in spectacular sign displays, including in New York’s Times Square.
Clear Channel Adshel is the company's international street furniture
division, which operates over 3,500 municipal advertising contracts
worldwide. Clear Channel Outdoor also operates digital displays and
networks in most of its divisions. More information may be found by
visiting www.clearchanneloutdoor.com.
For press inquiries about the Underwater Ballet
billboard
project contact: Heidi.Slan@42West.Net
For Information about the film Underwater Ballet visit www.lizgoldwyn.com
Digital Network Manager for Clear Channel Outdoor: michaelchicca@clearchannel.com