Pulse 87 FM, Mega Media Group, Signs Multi-Year Agreement for Station-Specific Custom Portable People Meter(TM) Ratings
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Arbitron Inc. (NYSE:ARB) today announced that Mega Media Group, Inc.
(OTC Bulletin Board:MMDA) has signed a multi-year contract for
station-specific custom Portable People Meter listening estimates for "Pulse
87 FM,” (WNYZ-LP). WNYZ-LP broadcasts on the
audio portion of a low-power television station on VHF channel 6.
In addition, it has signed an agreement to license the standard,
syndicated Portable People Meter radio ratings services for the New York
Metro, which does not include estimates for low-power television
stations broadcasting as radio stations. Only AM and FM radio stations
are currently eligible to be reported in Arbitron syndicated services.
These agreements will take effect as and when Arbitron commercializes
the new audience ratings technology in New York.
This agreement allows Mega Media Group to use both the monthly WNYZ-LP
station-specific custom Portable People Meter listening estimates as
well as the standard, syndicated New York Metro Portable People Meter
radio ratings.
"PPM makes it possible for Arbitron to provide
custom reports of the audience of Pulse 87 FM, a new station
specifically targeted to the multi-racial and diverse mosaic of the five
boroughs of New York City,” said Pierre
Bouvard, president of sales and marketing for Arbitron Inc. "Radio
is increasing its offerings through non-traditional channels and the PPM
system was designed with the flexibility to provide custom solutions for
all audio platforms.”
The monthly custom studies will report all standard dayparts, 21
demographics and listening estimates (including average-quarter-hour
(AQH) persons, AQH rating, AQH share, Cume persons, Cume rating and
Average Weekly Time Exposed) for WNYZ-FM.
Commenting on the announcement, Mega Media Group CEO, Alex Shvarts,
stated, "In order to succeed in the radio
industry it is imperative that advertisers have tangible statistical
information concerning the depth and breadth of a station’s
listening audience. Having the benefit of Arbitron ratings will allow
Pulse 87.7 to reach the advertising community in a meaningful way and
become a viable player in the top market in U.S. with over 15 million
listeners.”
Over the next three years, Arbitron is scheduled to deploy the Portable
People Meter in the top 50 U.S. radio markets in place of the paper
diary method that the company has used to collect radio audience
estimates since 1965.
Pulse 87, WNYZ-LP
Pulse 87, WNYZ-FM is a LPTV in the market, broadcasting in analog on VHF
channel 6. While it does not broadcast video, its audio signal on 87.7
reaches the five boroughs, most of Long Island, central and north New
Jersey. Its transmitter is on top of the Citicorp Building in Long
Island City, Queens. Pulse 87 launched on February 11th,
2008 with the highly popular Star & Buc Wild Morning Show which was the
top rated morning show in the NY Market. And with personalities Jewelz
Lopez, Laura Stylez and Jimmy "Showboat”
Fields who have served as popular radio hosts for years. Programming is
led veteran Joel Salkowitz, who previously programmed for Clear Channel,
Fox Television, Westwood One, ABC Radio, NBC Radio, Emmis Communications
and Sirius.
About Mega Media Group
Mega Media Group, Inc. is a multimedia entertainment holding company
with several subsidiaries that offer a broad range of services.
The divisions include recording, music production and distribution,
video production, radio broadcasting, and Pulse87 a Rhythmic Top 40
Radio station serving the New York Tri State Area.
About Arbitron
Arbitron Inc. is a media and marketing research firm serving radio
broadcasters, cable companies, advertisers, advertising agencies and
outdoor advertising companies. Arbitron’s
core businesses are measuring network and local market radio audiences
across the United States; surveying the retail, media and product
patterns of local market consumers; and providing application software
used for analyzing media audience and marketing information data. The
Company has developed the Portable People Meter, a new technology for
media and marketing research.
Through its Scarborough Research joint venture with The Nielsen Company,
Arbitron also provides media and marketing research services to the
broadcast television, newspaper and online industries.
Arbitron’s marketing and business units are
supported by its research and technology organization, located in
Columbia, Maryland. Its executive offices are located in New York City.
Portable People MeterTM and PPMTM
are marks of Arbitron Inc. Arbitron Forward-Looking Statements
This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995. The
statements regarding Arbitron Inc. and its subsidiaries in this document
that are not historical in nature, particularly those that utilize
terminology such as "may," "will," "should," "likely," "expects,"
"anticipates," "estimates," "believes," or "plans," or comparable
terminology, are forward-looking statements based on current
expectations about future events, which we have derived from information
currently available to us. These forward-looking statements involve
known and unknown risks and uncertainties that may cause our results to
be materially different from results implied in such forward-looking
statements. These risks and uncertainties include, in no particular
order, whether we will be able to:
successfully implement the rollout of our Portable People MeterTM
service;
successfully design, recruit, and maintain PPM panels that
appropriately balance research quality, panel size and operational
cost;
successfully obtain and/or maintain Media Rating Council accreditation
for our audience measurement services;
renew contracts with large customers as they expire;
successfully execute our business strategies, including entering into
potential acquisition, joint-venture, or other material third-party
agreements;
effectively manage the impact, if any, of any further ownership shifts
in the radio and advertising agency industries;
respond to rapidly changing technological needs of our customer base,
including creating new proprietary software systems and new customer
products and services that meet these needs in a timely manner;
successfully manage the impact on our business of any economic
downturn generally and in the advertising market in particular;
successfully manage the impact on costs of data collection due to
lower respondent cooperation in surveys, privacy concerns, consumer
trends, technology changes and/or government regulations; and
successfully develop and implement technology solutions to measure
multi-media and advertising in an increasingly competitive environment.
There are a number of important factors known to Arbitron that could
cause actual events or our actual results to differ materially from
those indicated by such forward-looking statements, including, without
limitation, the factors discussed or referenced under the heading "ITEM
1A. — RISK FACTORS" in our Annual Report on
Form 10-K for the year ended December 31, 2007, and elsewhere, and any
subsequent periodic or current reports filed by us with the Securities
and Exchange Commission.
In addition, any forward-looking statements contained in this document
represent our estimates only as of the date hereof, and should not be
relied upon as representing our estimates as of any subsequent date.
While we may elect to update forward-looking statements at some point in
the future, we specifically disclaim any obligation to do so, even if
our estimates change.
Mega Media Group Safe Harbor Statement: This announcement
contains forward-looking statements. These statements are made under the
"safe harbor" provisions of the U.S. Private Securities Litigation
Reform Act of 1995. Statements that are not historical facts, including
statements about Mega Media Group's beliefs and expectations, are
forward-looking statements. Forward-looking statements involve inherent
risks and uncertainties that could cause actual results to differ
materially from those contained in any forward-looking statements. All
information provided in this press release is as of March 10, 2008, and
Mega Media Group undertakes no duty to update such information, except
as required under applicable law.