Former
Apple exec Bob Borcher recently gave a presentation covering topics from marketing to the current state of the job market.During the presentation, he let slip the detail that all iPhone ads show the phone set to 9:42 AM for a reason:"If you ever see an Apple ad, print or TV, you look at the time and it's always going to be 9:42 -- 9:42 is when we launched the iPhone."We rewatched several iPhone ads and it's true -- almost all iPhones appearing in commercials are set to 9:42 a.m.9:42 on the lock screen in this television commercialDifferent commercial, same timeAnd again in a new commercialSee the rest of the story at Business InsiderPlease follow SAI on Twitter and Facebook.See Also:THE APPLE INVESTOR: What Could Apple's Cash Hoard Buy?THE APPLE INVESTOR: More Evidence That An Apple Television Is On Its WayApple Hires A European Exec To Take Over Its Retail Operations
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