SanDisk Corporation (NASDAQ:SNDK) and Sony Corporation today announced
the joint development of two expanded formats that will shape the flash
memory landscape for years to come. "Memory Stick format for Extended
High Capacity (Tentative name)” expands the "Memory Stick PRO” format
series to achieve a maximum storage capacity of 2-terabytes (TB)1,
while the "Memory Stick HG Micro” format enables a maximum data-transfer
speed of 60 megabytes per second (MB/s)2, making it one of
the fastest-smallest memory card formats to date. Format licensing
corresponding to the "Memory Stick format for Extended High Capacity”
and the "Memory Stick HG Micro” is scheduled to start in 2009.
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Memory Stick PRO format series
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Memory Stick format series for extended high
capacity
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Memory Stick PRO
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Expanded format for Memory Stick
PRO
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Memory Stick PRO HG
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Expanded format for Memory Stick
PRO-HG
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Memory Stick Micro (M2)
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Expanded format for Memory Stick
Micro
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Memory Stick HG Micro
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Expanded format for Memory Stick
HG Micro
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*Underlined are the expanded formats that we announced today.
"Memory Stick Format Series for Extended High Capacity”
The demand for high-capacity memory cards capable of storing
high-resolution pictures and videos is increasing as the image quality
of high-definition digital still cameras, DSLR cameras, and camcorders
continues to evolve. The new "Memory Stick Format for Extended High
Capacity” format hopes to meet this demand by enabling the recording of
up to 2TB of data, which is 60 times more storage capacity than the
"Memory Stick PRO” format’s 32-gigabyte (GB)3 capacity limit.
By this format expansion, "Memory Stick PRO Format for Extended High
Capacity” shatters the terabyte mark for data storage, opening the door
for wider applications. This new format is scheduled to continue to
support the "MagicGate” copyright protection technology as well as the
"Access Control Function”4.
"Memory Stick HG Micro”
In addition, SanDisk and Sony today announced the joint development of
"Memory Stick HG Micro”, a format expanded from "Memory Stick Micro”
(M2). This new format adopts an enhanced 8-bit parallel interface and
features an increased interface clock frequency of 60 mega hertz (MHz),
enabling 60MB/s (480 Mbps in theoretical value) maximum data transfer
speed. This is three times faster than the conventional serial 4-bit
parallel interface and 40MHz interface clock frequency adopted in the
"Memory Stick Micro”, offering data-transfer speeds of the "Memory Stick
PRO-HG” on a micro-size memory card.
Since the September 1998 market introduction of the "Memory Stick”
format, cumulative shipments of media is estimated to surpass 500
million units5 in 2009. SanDisk and Sony will continue to
work toward enhanced usability of the "Memory Stick” format to respond
to the market needs for larger and faster memory cards.
"SanDisk and Sony share a long collaborative history of developing
products and technologies that enhance user experience and provide
direct benefit to consumers,” said Yoram Cedar, executive vice
president, OEM and corporate engineering, SanDisk. "Both companies have
enjoyed great successes with the Memory Stick PRO format in the past,
and we are sure that the expansion of these formats to improve capacity
and performance will be quite compelling. This technology provides a
framework for us to develop products that will significantly impact
mobile and consumer electronics markets.”
Hidenosuke Kanai, President of Electronic Devices Business Group of Sony
Corporation, said, "Sony has successfully collaborated with SanDisk
Corporation in developing and promoting the "Memory Stick” formats such
as the "Memory Stick PRO” format in 2003, the "Memory Stick Micro”
format for mobile products in 2005 and "Memory Stick PRO-HG” format in
2006. Today, we are happy to announce the latest result of the joint
development on the "Memory Stick” format to offer a memory card with
unprecedented high capacity. Through the introduction of these new
formats, Sony hopes that the "Memory Stick” will open up new
possibilities and greatly expand its applications of flash memory cards.”
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<Specification Chart 6,
7>
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Memory Stick PRO
Format series
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Memory Stick format series
for extended high capacity
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Duo size
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Memory Stick PRO
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Expanded format for
Memory Stick PRO
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Capacity
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up to 32GB
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greater than 32GB, up to 2TB
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Dimension
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31x20x1.6mm
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Connecter pin
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10 pins
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I/F
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4bit parallel, serial
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I/F data transfer rate
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Max. 20MB/s (4bit parallel transfer)
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Memory Stick PRO-HG
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Expanded format for
Memory Stick PRO-HG
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Capacity
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up to 32GB
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greater than 32GB, up to 2TB
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Dimension
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31x20x1.6mm
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Connecter pin
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14 pins
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I/F
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8bit parallel,
4bit parallel, serial
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I/F data transfer rate
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Max. 60MB/s (8bit parallel transfer)
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Max. 20MB/s (4bit parallel transfer)
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Micro size
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Memory Stick Micro
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Expanded format for
Memory Stick Micro
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Capacity
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up to 32GB
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greater than 32GB, up to 2TB
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Dimension
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14x12.5x1.2mm
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Connecter pin
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11 pins
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I/F
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4bit parallel, serial
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I/F data transfer rate
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Max. 20MB/s (4bit parallel transfer)
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Memory Stick HG Micro
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Expanded format for
Memory Stick HG Micro
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Capacity
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up to 32GB
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greater than 32GB, up to 2TB
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Dimension
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14x12.5x1.2mm
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Connecter pin
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20 pins
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I/F
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8bit parallel,
4bit parallel, serial
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I/F data transfer rate
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Max. 60MB/s (8bit parallel transfer)
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Max. 20MB/s (4bit parallel transfer)
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About SanDisk:
SanDisk Corporation, the inventor and world’s largest supplier of flash
storage cards, is a global leader in flash memory – from research,
manufacturing and product design to consumer branding and retail
distribution. SanDisk’s product portfolio includes flash memory cards
for mobile phones, digital cameras and camcorders; digital audio/video
players; USB flash drives for consumers and the enterprise; embedded
memory for mobile devices; and solid state drives for computers. SanDisk
is a Silicon Valley-based S&P 500 company, with more than half its sales
outside the United States.
About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game,
communications, key device and information technology products for the
consumer and professional markets. With its music, pictures, computer
entertainment and on-line businesses, Sony is uniquely positioned to be
the leading electronics and entertainment company in the world. Sony
recorded consolidated annual sales of approximately $88 billion for the
fiscal year ended March 31, 2008. Sony Global Web Site: http://www.sony.net/
________________________________________________________________________
1 1 terabyte (TB) = 1 trillion bytes
2 1 megabyte (MB) = 1 million bytes
3 1 gigabyte (GB) = 1 billion bytes
4 In order to use this, host devices also need to implement
the Access Control Function.
5 The cumulative number includes Memory Stick, Memory Stick
Duo, Memory Stick PRO, Memory Stick PRO Duo and Memory Stick PRO Micro
media.
6 Subject to change.
7 Speeds are based on internal testing and/or theoretical
maximums. Performance may vary based upon host device.
SanDisk and the SanDisk logo are trademarks of SanDisk Corporation,
registered in the United States and other countries. Other brand names
mentioned herein are for identification purposes only and may be the
trademarks of their respective holder (s).
This press release contains certain forward-looking statements,
including expectations for new product introductions, specifications,
applications, markets, pricing, customer acceptance and customers that
are based on our current expectations and involve numerous risks and
uncertainties that may cause these forward-looking statements to be
inaccurate. Risks that may cause these forward-looking statements to be
inaccurate include among others: market demand for our products may grow
more slowly than our expectations or there may be a slower adoption rate
for these products in new markets that we are targeting, and the other
risks detailed from time-to-time under the caption "Risk Factors” and
elsewhere in Securities and Exchange Commission filings and reports,
including, but not limited to, Form 6-K, Form 10-K, Form 10-Q and Form
20-F. We do not intend to update the information contained in this press
release.