SkyMall Takes Online Shopping to New Heights with AirTran and Gogo Inflight Internet Service – 35,000 Feet Actually

Phoenix based SkyMall announced that it is a launch partner for AirTran’s new inflight Wi-Fi service, Gogo® Inflight Internet. Customers who make a purchase of just $75 or more at the web site listed in the special menu available onboard each Gogo equipped AirTran aircraft can have their $12.95 Gogo service fee refunded.

A+ Rewards members can also earn ¼ A+ Rewards credit for every $50 spent on SkyMall merchandise.

"SkyMall has always been about cool products and making shopping easier…so what could be better than buying those cool products from your laptop, iPhone or other portable Wi-Fi device right from your seat," said Casey Christ, Vice President of Airline Marketing at SkyMall. "Plus, once you complete your order, we’ll cover the cost of your Gogo Wi-Fi session so you can surf the Internet during the rest of your flight. However, since SkyMall.com is the most exciting place on the web, we expect customers will spend most of the time with us shopping for Remote Controlled Combat Cars and garden yetis.”

"Offering our customers inflight shopping at SkyMall.com is another example of the great things you can do with Wi-Fi on every flight,” said Tad Hutcheson, Vice President of Marketing and Sales for AirTran Airways. "Shopping and surfing the Internet have never been more convenient.”

"Shopping is one of the most popular activities on the web, and Gogo allows AirTran Airways passengers to shop from SkyMall at 35,000 feet in the air.” This frees the busy traveler to focus on the more important things in life when they get home…like racing Remote Controlled Combat Cars with their kids,” commented Greg Nylec, Director Platform Sales and Distribution at Aircell.

Details on how to take advantage of the offer are available in a special printed menu onboard each Wi-Fi equipped aircraft.

About SkyMall

SkyMall is a multi-channel retailer offering high-quality, innovative merchandise from top direct marketers and manufacturers through its SkyMall catalog and web site, SkyMall.com. The SkyMall catalog reaches approximately 90% of all passengers carried by U.S. airlines reaching more than 675 million air travelers annually. SkyMall also offers turn-key merchandise and fulfillment solutions for loyalty marketing programs. For more information please visit www.SkyMall.com.

About AirTran Airways

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. The airline offers coast-to-coast flights on North America's newest all-Boeing fleet with Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com.

About Aircell

Aircell is the world's leading provider of airborne communications. As winner of an exclusive FCC frequency license in 2006, Aircell has built a revolutionary mobile broadband network for commercial and business aviation. In 2008, the Aircell® Network and its inflight portal, Gogo®, revolutionized the commercial airline passenger flight experience by delivering a robust Internet experience at 35,000 feet. In addition, the Aircell Network provides airlines with connectivity to operations and a path to enhanced cabin services such as video, audio, television and more. A similar feature set is available to Business aircraft operators. Aircell has facilities in Broomfield, Colorado, and Itasca, Illinois. Aircell's vision is to give everyone the ability to stay in touch, in flight®. For more information about Aircell, please visit www.aircell.com.

About Gogo

Gogo®, powered by Aircell, turns a commercial airplane into a Wi-Fi hotspot with true inflight Internet access. Passengers with Wi-Fi enabled devices, such as laptops, smartphones and PDAs, can surf the Web, check e-mail, instant message, access a corporate VPN and more. For more information about Gogo, please visit www.gogoinflight.com or follow Gogo on Twitter: @gogoinflight.

© 2009 Aircell LLC. Aircell, Gogo and in touch, in flight are trademarks of Aircell or its affiliates. All rights reserved.