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08.09.2006 10:30

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Sonic Readies European Facilities for HD Launch; Expanding Roster of Authoring Studios Turn to Scenarist Workgroup to Produce First HD DVD and Blu-ray Disc Titles

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Sonic Solutions(R) (NASDAQ:SNIC), the leader in digitalmedia software, today announced new partnerships with authoringfacilities across Europe that have standardized on Sonic'sprofessional systems to power the production of HD DVD and Blu-rayDisc (BD) titles. Media firms, such as Eyeframe, PIMC and Videolab,have now joined the long list of European facilities updating theirstate-of-the-art production suites with Sonic's Scenarist(R) 4 andCineVision(TM), significantly adding to the momentum for the launch ofhigh definition in Europe.

Based on direct feedback from members of Sonic's High DefinitionAuthoring Alliance, Scenarist 4 and CineVision have been designed toenable creative professionals to efficiently and effectively authorand encode highly-interactive BD and HD DVD commercial titles. Theproducts are being showcased at the International BroadcastingConvention (IBC), taking place in Amsterdam from September 8th throughthe 12th (Hall #7, stand #738).

"Authoring and encoding expertise, combined with a deepunderstanding of Hollywood's creative production requirements, makeSonic an ideal partner," said James Greenwall, head of sales andmarketing, Eyeframe. "With Sonic's technology support we are at theforefront of HD development in Europe, delivering cutting-edge titlesthat fully realize the interactive potential of high-definition whiledelivering the exceptional quality that our clients demand."

Sonic's newest partners represent a broad range of authoringhouses across Europe, from large firms developing content for majorHollywood studios, to smaller companies developing speciality content.All of these facilities are now leveraging Sonic's tools forhigh-definition video and audio encoding, HD DVD (Standard Content)and Blu-ray Disc (HDMV) authoring as well as tools for advancedinteractivity (BD-J and iHD).

-- Eyeframe -- London, UK, is the Digital Media sister company of Dubbs Post production, specialising in Feature Films, Corporate Projects and Music DVD's, from concept to delivery. Its current clients include Saatchi, Optimum Releasing, Sony BMG, Flynn Productions, Manga, Intro and 20th Century Fox.

-- Infinia -- Barcelona, Spain, provides production and postproduction services for the audiovisual sector in the areas of publishing, film and television. It is already working on a large number of feature films for HD DVD and Blu-ray Disc for the Spanish market.

-- PIMC - Diepenbeek, Belgium. The PIMC studio is an expert in DVD authoring since the early 90's. PIMC has produced more than 3000 DVD titles for companies like Warner Home Video, Sony Pictures, Paramount, Universal, BBC Worldwide, 2entertain, etc.

-- The Site -- Hilversum, Netherlands, specialises in DVD authoring, pre-mastering, translations and other associated post-production services. Customers include major feature film distributors including Buena Vista Homes Entertainment (Walt Disney), Warner Home Video and 20th Century Fox Home Entertainment. The Site is already working on several HD-DVD and Blu-ray feature films for the European market.

-- Videolab -- Barcelona, Spain, is one of the leading companies in the world for post production of video and multimedia. Its services include HD editing and shooting, conversion of all systems HD and SD to all formats PAL and NTSC, HD up down and cross conversion, DVD authoring, 3D and 2D animation, CD and DVD duplication.

-- STAY TUNED -- Villers-La-Ville, Belgium, specializing in post production and DVD authoring for more than 8 years, provides a full range of services for corporate, film distributor and television demand. The company is already working on several HD-DVD and Blu-ray feature films for the Benelux market.

"As these latest deliveries highlight, Sonic continues to provideprofessional facilities throughout Europe with the advanced authoringtechnology they need to drive their business with the next generationformats," said Richard Linecar, managing director of EuropeanOperations for Sonic's Professional Products Group based in London,UK. "In fact, our commitment to our customers extends beyond justproviding the technology solutions. To ensure the smooth release ofcontent, Sonic is also offering our partners the comprehensivetraining and support services they need to quickly master thecomplexity of high-definition authoring."

Taking a leading role in helping the industry make a smoothtransition to the new high-definition optical formats, Sonic forgedthe High Definition Authoring Alliance (HDAA) in 2005 to prepareHollywood and their authoring facility partners for the rollout of BDand HD DVD titles. More recently, Sonic announced an extension to theAlliance with the formation of an Advisory Group (HDAA AG). Comprisedof top-tier computer and consumer electronics companies, the HDAA AGis collaborating with the HDAA to ensure the high-definition formatsdeliver reliable, consistent and dynamic viewing experiences acrossall playback platforms. Most recently, Sonic Scenarist advancedinteractive authoring and CineVision high-definition encodingsolutions were used by German-based HDAA member Imagion AG to authorElephant's Dream -- the first commercially-available HD DVD titlereleased in Europe.

About Sonic Solutions

Sonic Solutions (NASDAQ:SNIC) (http://www.sonic.com) is the leaderin digital media software, providing a broad range of interoperable,platform-independent software tools and applications for creativeprofessionals, business and home users, and technology partners.Sonic's products range from advanced DVD authoring systems andinteractive content delivery technologies used to produce the majorityof Hollywood DVD film releases, to the award-winning Roxio(R)-brandedCD and DVD creation, playback and backup solutions that have becomethe premier choice for consumers, prosumers and business usersworldwide.

Sonic products are globally available from major retailers, onlineat Sonic.com and Roxio.com, and are bundled with PCs, after-marketdrives and consumer electronic devices. Sonic's digital media creationengine is the de facto standard and has been licensed by majorsoftware and hardware manufacturers, including Adobe, Microsoft,Scientific-Atlanta, Sony, and many others. Sonic Solutions isheadquartered in Marin County, California.

Forward Looking Statements

The above paragraphs of this press release may contain forwardlooking statements that are based upon current expectations. Actualresults could differ materially from those projected in the forwardlooking statements as a result of various risks and uncertaintiesincluding, among others, the timely introduction and acceptance of newproducts, costs associated with new product introductions, thetransition of products to new hardware configurations and platformsand other factors, including those discussed in the Company's annualand quarterly reports on file with the Securities and ExchangeCommission. This press release should be read in conjunction with theCompany's most recent annual report on Form 10-K, Form 10-Q andRegistration Statement on file with the Securities and ExchangeCommission, which contain a more detailed discussion of the Company'sbusiness including risks and uncertainties that may affect futureresults. The Company does not undertake to update any forward lookingstatements.

Sonic, the Sonic logo, Sonic Solutions, Scenarist, CineVision, andRoxio are trademarks or registered trademarks of Sonic Solutions orits subsidiaries in the United States and/or other countries. Allother company or product names are trademarks of their respectiveowners.

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